How to Design Web Page Wireframes:

In this episode of Building The Brand, you will learn about web page wireframes, how they will greatly increase the efficiency and of your web designs, and finally I’ll provide 6 pro tips on the best way to create web page wireframes.

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A web page wireframe is a visual prototype of a web page that focuses on content, layout, and behavior.

Unlike final web page designs, wireframes don’t include any styling, color, or graphics.

Think of them like a blueprint to a house that shows the plan for plumbing and electrical, but without the interior design.

Wireframes are simple layouts that visually show the approximate location for all the graphics, photos, icons, content boxes, videos, headings, sub-titles, and text on the page.

Completing this initial wireframe step first will allow you to quickly make any adjustments to content placement, and make the final design and development process much easier.

Wireframes allow you to build the foundation first, determine proper content placement, clarify what graphics and content will need to be created, and will save you several hours later.

There are several wireframe builder programs available like Balsamiq, Figma, Moqups, and InVision Studio.

These are all great systems to quickly and easily mockup a web page layout and wireframe.

However, I use a design program called Sketch.

Sketch is actually a full function vector based design program that is an excellent alternative to other more expensive design software options like Adobe Illustrator.

Although Sketch may be overkill for just laying out web page wireframes, I personally find it extremely useful because once I have completed the wireframe, I can easily start adding actual content.

So now that you know what web page wireframe are, and how they will greatly improve the efficiency and quality of your final web page designs, Here are 6 pro tips on how to get the best results from your wireframes.

Wireframe Pro Tip Number 1:

You should design your pages so they create a story that leads the visitor through a journey to a Call To Action.

Wireframe Pro Tip Number 2:

When designing your wireframes and web pages, try to get as much important content, including a call to action, “above the fold”. This is the viewable browser space before the user begins to scroll.

Wireframe Pro Tip Number 3:

Current statistics indicate that over 65% of your website visitors will be using a mobile device to access your website.

Therefore your website must be accessible, easy to navigate, and offer an enjoyable user experience regardless of the device.

Wireframe Pro Tip Number 4:

You want to add a call to action above the fold, at the bottom of the page, and also strategically place additional call to action buttons throughout the page so there is always one visible while the visitor scrolls.

Wireframe Pro Tip Number 5:

Keep your wireframes simple. Don’t get bogged down with design elements, page copy, and colors at this point. Use Lorem Ipsum text and image placeholders for now. You will swap them out later in the design process.

Wireframe Pro Tip Number 6:

Don’t skip the wireframe step. These wireframes will save you tons of time later in the design and development stages. They will also help you determine the flow and navigation for your entire website.

To continue your training and dive deeper and learn more about how to design engaging web pages and a brand strategy that will capture more leads and generate more sales, check out my free 7 Day Brand Bootcamp by enrolling below or by visiting

I’ll see you there!

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