Top 10 Questions
This sets the baseline. If the vibe feels disconnected from your business goals, we’ve got work to do.
2: What behaviors or values are recognized or rewarded in your business right now?
Whatever gets rewarded gets repeated. This reveals if your current system is reinforcing the right outcomes, or just going through the motions.
3: How consistently does your team follow through on commitments and deadlines?
If delivery is unpredictable, execution stalls. We need to understand the level of reliability you’re actually operating with.
4: Are there clearly defined expectations for performance, ownership, and accountability?
Without clarity, there’s no consistency. If expectations aren’t defined and tracked, there will be no accountability.
5: Do your team members feel personally responsible for outcomes, or do tasks feel “passed around”?
Ownership drives execution. This question surfaces whether team members are leading or just reacting.
6: What systems (if any) do you use to recognize and reward great performance?
Recognition isn’t about feel-good moments, it’s how you reinforce what matters. We want to know if that system exists and if it’s effective.
7: How do you currently handle underperformance or missed responsibilities?
Avoiding these conversations kills progress. Your approach here reveals if leadership is addressing the gaps or just hoping they fix themselves.
8: Do team members regularly receive feedback on their work?
Ongoing feedback isn’t optional, it’s how performance improves. This identifies how often guidance is given and who’s delivering it.
9: What’s the biggest challenge you face when trying to build or maintain a high-performance culture?
This shows where the resistance lives, whether it’s time, people, structure, or leadership consistency.
10: If your team operated with full ownership and shared pride in results, what would change in your business?
That’s the goal. Clear expectations, visible standards, and consistent follow-through unlock initiative, morale, and growth.
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
BrandOptimizer.AI Prompts
Strategy Prompt
Execution Prompt
Audit & Optimization Prompt
Template + Tool Prompt
Role-Based Prompt
Integration Prompt

This Custom Assessment will help uncover how well your current team culture supports high performance, brand advocacy, and accountability.
Fill out your contact details and complete the payment below.
Once confirmed, you’ll get immediate access to:
- The Brand Builder Master Class (35 training modules)
- The full 360 Page Brand Builder Guidebook
- 54 AI-Powered Brand Assessment Prompts
- Our Top 60 Brand Optimization AI Prompts
You’ll also receive a follow-up email and confirmation page with a link to your 10-Question Custom Assessment Form. This form gives us the insight we need to build your personalized report and recommendations.
Once we receive your answers, we’ll get to work.