What Is Brand Strategy?

What Is Brand Strategy?: After you have learned what a brand is and why it’s important to invest in branding, the next step is to actually begin developing your Brand Strategy. Keep in mind, building a strong brand strategy takes time, effort, and commitment. It’s not something you're going to quickly complete in a week,...

Why You Need a Branding Team

Why You Need a Branding Team: Once you have discovered the importance of a well developed and designed brand, you are going to need a team of top talented branding and creative professionals to implement it. Businesses often assume that they can simply hire a couple contract designers to mock up a logo and throw...

When to Start Branding or Rebranding

When to Start Branding or Rebranding: Once you have a solid understanding of what a brand is, and why it is the most powerful investment you can make for the future success of your business, you may find yourself in one of two situations. Either you’ve realized that you have been running your business without...

The Power of Branding

The Power of Branding: Your brand has the potential to become your company’s most valuable asset. Your brand is the reason why customers buy from you. It’s what attracts and retains quality employees It’s what beats the competition. It’s what builds a community of loyal brand advocates. Everything you do from your marketing campaigns, how...