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Building Better Brands

Your BRAND is your company’s most valuable asset. It’s what motivates customers to buy. It’s what makes you better than the competition. It’s what attracts and retains quality employees. And it’s what builds a community of loyal brand advocates.

It doesn’t matter how amazing your products or services are. Without a strong brand to engage, captivate and inspire your audience, your business will struggle to thrive in today’s competitive marketplace.

With this much power and influence, developing an effective brand strategy and visual identity is critical to the success of your business.

Who We Are

The Reason Why We Exist
We are a group of passionate creative professionals who recognize that a company’s brand is the heart and foundation of the entire organization. Our Mission is to help businesses achieve greater success and influence through effective brand strategy and impactful visual identity.

What We Do

How We Can Help Your Business
We elevate businesses to the top of their industry and help them become the preferred choice of the consumer through brand strategy, design, development, training, and management.

For over 20 years we have worked with some of the most popular and beloved brands in the world. Our team will design and implement a strategy to define your brand, connect and communicate with your target audience, beat your competition, motivate your team, and increase the longevity and growth of your business.

Brand Strategy

Before any logo is designed, a marketing campaign is launched, or a website is developed, you must first build the foundation to support your entire business. This is where your brand strategy comes into play. An effective brand strategy defines your company’s Purpose, Vision, Mission, Values, Personality, and Messaging.

Without a strong brand to engage, captivate and inspire your audience, your business will struggle to thrive in today’s competitive marketplace. With this much power and influence, developing a brand strategy is critical to the success of your business.

Visual Identity

Using the valuable information we collected while developing your brand strategy it’s time to design your brand’s visual identity. With your brand’s purpose, vision, mission, and values in mind, we will design engaging and impactful visual elements that will resonate with your target customer and elevate your brand above the competition.

We will then provide your team with brand guidelines that must be followed. These guidelines will maintain consistency across all consumer touchpoints to increase brand awareness and build brand equity.

Website Design

One of your most important and influential consumer touchpoints is your website. It will most likely be the first interaction a consumer has with your business. Therefore it must effectively communicate what your business does, why you do it, what problem your business solves, and how a potential customer can get access to more information.

We will design and develop a beautiful and engaging website that connects with your target audience, communicates your message, and drives conversions.

Training & Consulting

We believe that every business deserves quality information and resources to reach their goals and become as successful as possible.

In addition to providing our clients with premier brand strategy and identity design services, we also offer dozens of free guides, training workshops, one-on-one consulting, and courses to help any business build a better brand.

Brand Management

Our commitment to your success does not end when your logo is designed or your website is launched. Implementing an effective brand strategy is an ongoing process that requires consistent management and revisions.

To maintain consistency and positive brand status, we will continue to monitor all your consumer touchpoints to identify problem areas and make necessary adjustments.

Trusted By The Best Brands

Our Strategy

The Proven Plan For Success
Our strategic 4 step approach to branding and design will provide your business with everything it needs to build a community of loyal brand advocates. The resources and guidelines developed in this process will allow your team to quickly and consistently implement consumer touchpoints that build recognition, awareness, and drive sales.

01

Research & Audit

We begin the brand strategy process with a comprehensive audit of your business. We will review your current visual identity for consistency and evaluate all your consumer touchpoints to identify weaknesses and challenges that you may encounter. Next we will assess the competitive landscape to find opportunities for differentiation and potential strengths. Finally we will locate and isolate your target audience so we are confident that we are targeting the ideal customer.

02

Strategy & Plan

Once we have a clear understanding of your current brand, who your competitors are, and the ideal audience we need to target, we will begin the brand strategy process. This includes defining the 4 key pillars that set the foundation of your brand. Your brand Purpose, Vision, Mission, and Values. Once these are defined we will develop your brand’s personality, value proposition, and properly position your brand in the marketplace.

03

Design & Build

Now that the foundation of your brand has been defined, we know how to beat the competition, and we know who your brand needs to communicate with, the next step is to begin the creative process. This includes designing your visual identity, logo, color pallette, typography, and your brand’s look and feel. We will then create guidelines to guarantee that your brand is implemented consistently across all your consumer touchpoints and marketing campaigns.

04

Launch & Manage

The final step in the Brand Strategy process is to release your new brand into the world for everyone to see. This launch phase includes your website, social media channels, marketing campaigns, advertisements, environmental displays, internal corporate documents, and any other consumer touchpoints that your business uses. But it doesn’t end there. After the initial launch, we will continue to monitor, manage, and audit your brand each month to maintain consistency, growth, and positive brand status in the marketplace.

Let's Get Started

Tell Us About Your Project
We’d love the opportunity to work with you and help your business achieve great success. To get started, please submit your contact information below and complete the free brand assessment questionnaire to begin the conversation.

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Chris
Chris McCarthy is a designer, creative director, brand strategist, consultant, and the founder of Brand Identified.