Research & Audit
We begin the brand strategy process with a comprehensive audit of your business. We will review your current visual identity for consistency and evaluate all your consumer touchpoints to identify weaknesses and challenges that you may encounter. Next we will assess the competitive landscape to find opportunities for differentiation and potential strengths. Finally we will locate and isolate your target audience so we are confident that we are targeting the ideal customer.
Strategy & Plan
Once we have a clear understanding of your current brand, who your competitors are, and the ideal audience we need to target, we will begin the brand strategy process. This includes defining the 4 key pillars that set the foundation of your brand. Your brand Purpose, Vision, Mission, and Values. Once these are defined we will develop your brand’s personality, value proposition, and properly position your brand in the marketplace.
Map & Architect
With a solid brand strategy in place, the next step is to focus on the user experience. Developing an intuitive and enjoyable process for the consumer is critical to generating the greatest engagement from your website, application, or interface. We will architect the entire customer journey and flow to facilitate the quickest solutions to your customers’ problems. We will then test those solutions within real world scenarios to refine and improve the process to achieve the best customer experience.
Design & Build
Now that the foundation of your brand has been defined, we know how to make the competition irrelevant, we know who your brand needs to communicate with, and the best user experience has been mapped and tested, the next step is to begin the creative process. This includes designing your visual identity, website, application, interface, and any other component of your project. We will then create guidelines to guarantee that your brand is implemented consistently across all your consumer touchpoints and marketing campaigns.
Launch & Manage
The final step is to release your new brand strategy and user experience into the world for everyone to see. This launch phase includes your website, social media channels, marketing campaigns, advertisements, environmental displays, internal corporate documents, and any other consumer touchpoints that are required for your business. But it doesn’t end there. After the initial launch, we will continue to monitor, manage, and audit your brand each month to maintain consistency, growth, and positive customer experience.
Let's Get Started
We’d love the opportunity to work with you and help your business achieve great success. To get started, please submit your information below and complete the brand assessment questionnaire to begin the conversation.
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