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Building Better Brands

Let’s develop a strategy that attracts more customers, beats the competition, and elevates your business as the industry leader.

Why It's Important

Critical Components For Your Business
Your BRAND is your company’s most valuable asset. It’s what motivates customers to buy. It’s what makes you better than the competition. It’s what attracts and retains quality employees. And it’s what builds a community of loyal brand advocates.

Combine an effective brand strategy with an intuitive and positive user experience, and you will have the foundation and process in place to rapidly increase conversions and generate more sales.

Without a strong brand, visual identity, and experience to attract, engage, and inspire your audience, your business will struggle to thrive in today’s competitive marketplace.

With this much power and influence, developing an effective brand strategy and positive user experience is critical to the success of your business.

Who We Are

The Reason Why We Exist
We are a group of passionate creative professionals who recognize that a company’s brand is the heart and foundation of the entire organization. Our Mission is to help businesses achieve greater success and influence through effective brand strategy and impactful visual identity.

What We Will Do

Allow Us to Help Your Business
We elevate businesses to the top of their industry and help them become the preferred choice of the consumer through brand strategy, design, development, training, and management.

For over 20 years we have worked with some of the most popular and beloved brands in the world. Our team will design and implement a strategy to define your brand, connect and communicate with your target audience, beat your competition, motivate your team, and increase the longevity and growth of your business.

 

Brand Strategy

Before a logo is designed, a single marketing campaign is launched, or a website is developed, you must first build the foundation to support your entire business. This is where your brand strategy comes into play. An effective brand strategy defines your company’s Purpose, Vision, Mission, Values, Personality, and Messaging.

We will help your organization define each element of your brand strategy, complete audience and competitor audits, and properly position your brand in the marketplace as the preferred choice for the consumer.

Visual Identity

With your brand’s purpose, vision, mission, values, personality, and messaging in mind, We will design engaging and impactful visual elements that will resonate with your target customer and elevate your brand above the competition.

We will then provide your team with brand guidelines that must be followed. These guidelines will maintain consistency across all consumer touchpoints to increase brand awareness and build brand equity.

UX Design & Architecture

A positive, enjoyable, and intuitive user experience is critical to the success of your business. Consumers today expect an easy and rapid solution to their problems and pain points.

Through agile design methodologies and usability fundamentals, we will architect and design the most efficient and positive customer experience to facilitate increased conversions, generate repeat business, and eliminate consumer pain points.

Website Design

One of your most important and influential consumer touchpoints is your website. It will most likely be the first interaction a consumer has with your business. Therefore it must effectively communicate what your business does, why you do it, what problem your business solves, and how a potential customer can get access to more information.

Collaborating with the best industry professionals, we will design and develop a beautiful and engaging website that connects with your target audience, communicates your message, and drives conversions.

Training & Consultation

I believe that every business deserves quality information, professional consultation, and valuable resources to achieve the greatest impact in the business.

In addition to providing my clients with premier brand strategies and user experiences, I also offer dozens of free guides, training workshops, one-on-one consulting, and courses to help any business build a better brand and provide the best experience for their customers.

Brand Management

Our commitment to the success of your business does not end when your website has launched, your app has been developed, or your user interface is complete. Implementing an effective brand strategy is an ongoing process that requires consistent management and revisions.

To maintain consistency and a positive customer experience, we will continue to monitor all your consumer touchpoints to identify problem areas and make necessary adjustments.

Trusted By The Best Brands

Our Process

The Proven Plan For Success
Our strategic 5 step approach to branding and design will provide your business with everything it needs to build a community of loyal brand advocates and repeat customers. The brand strategy, user architecture, and guidelines developed in this process will allow your team to quickly and consistently implement consumer touchpoints that build brand recognition, increase awareness, and drive sales.

01

Research & Audit

We begin the brand strategy process with a comprehensive audit of your business. We will review your current visual identity for consistency and evaluate all your consumer touchpoints to identify weaknesses and challenges that you may encounter. Next we will assess the competitive landscape to find opportunities for differentiation and potential strengths. Finally we will locate and isolate your target audience so we are confident that we are targeting the ideal customer.

02

Strategy & Plan

Once we have a clear understanding of your current brand, who your competitors are, and the ideal audience we need to target, we will begin the brand strategy process. This includes defining the 4 key pillars that set the foundation of your brand. Your brand Purpose, Vision, Mission, and Values. Once these are defined we will develop your brand’s personality, value proposition, and properly position your brand in the marketplace.

03

Map & Architect

With a solid brand strategy in place, the next step is to focus on the user experience. Developing an intuitive and enjoyable process for the consumer is critical to generating the greatest engagement from your website, application, or interface. We will architect the entire customer journey and flow to facilitate the quickest solutions to your customers’ problems. We will then test those solutions within real world scenarios to refine and improve the process to achieve the best customer experience.

04

Design & Build

Now that the foundation of your brand has been defined, we know how to make the competition irrelevant, we know who your brand needs to communicate with, and the best user experience has been mapped and tested, the next step is to begin the creative process. This includes designing your visual identity, website, application, interface, and any other component of your project. We will then create guidelines to guarantee that your brand is implemented consistently across all your consumer touchpoints and marketing campaigns.

05

Launch & Manage

The final step is to release your new brand strategy and user experience into the world for everyone to see. This launch phase includes your website, social media channels, marketing campaigns, advertisements, environmental displays, internal corporate documents, and any other consumer touchpoints that are required for your business. But it doesn’t end there. After the initial launch, we will continue to monitor, manage, and audit your brand each month to maintain consistency, growth, and positive customer experience.

Let's Get Started

We’d love the opportunity to work with you and help your business achieve great success. To get started, please submit your information below and complete the brand assessment questionnaire to begin the conversation.

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Chris
Chris McCarthy is a UX designer, creative director, brand strategist, consultant, and the founder of Brand Identified.

888-897-8207