Branding Blog

Branding Blog

Insights and Training Focused on Brand Strategy, Visual Identity, Business Development, Direct Response Marketing, and Design.
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How to Position Your Brand For The Greatest Impact

How to Position Your Brand For The Greatest ImpactIn this episode of Building The Brands, I am going to show you how to place your products or service directly in front of your ideal customers, at the exact time they need it most, and when they are 100% ready to complete a purchase. Subscribe to...

The Top 6 Benefits of Brand Positioning

The Top 6 Benefits of Brand PositioningIn this episode of Building The Brands, I will reveal the 6 benefits to property positioning your business so you will become the leader in your industry and the preferred voice of the consumer. Subscribe to our YouTube Channel If you have been following these building the brand episodes,...

How to Define Your Brand Voice

How to Define Your Brand VoiceIn this episode of Building The Brands, I am going show you how to effectively communicate the value of your business, and how to dictate the purchasing behavior of your potential customers through your brand voice. Subscribe to our YouTube Channel Your brand voice is a refined extension of your...

How to Craft The Perfect Brand Tagline For Your Business

How to Craft The Perfect Brand Tagline For Your BusinessIn this episode of Building The Brands, I am going to show you how to instantly capture the attention and curiosity of your target audience by crafting the perfect brand tagline. Subscribe to our YouTube Channel Just do it. The ultimate driving machine. Think Different. A...

How to Choose a Brand Name

The 7 Steps to Naming Your BrandIn this episode of Building The Brands, I am going to explain the 7 steps to choosing the best name for your business, or the individual products or services that you offer. Subscribe to our YouTube Channel In previous episodes of building the brands, I have explained what makes...

7 Types of Brand Names

7 Types of Brand NamesIn this episode of Building The Brands, I am going to explain the 7 types of names to choose from when naming your business, or the individual products or services that you offer. This will help you choose a name that is the best fit, and most impactful for your business....

How to Connect with Your Target Audience

How to Connect with Your Target Audience (10 Pro Brand Strategy Tips)In this episode of Building The Brands, I am going to show you 10 ways that you can connect with your ideal customer. You will then be able to create highly targeted marketing campaigns that are directed at the exact person who is searching...

How to Define Your Brand Values

How to Define Your Brand ValuesIn this episode of Building The Brands, you will learn how to properly define your brand values, which represent the compass that will guide your brand narrative, your actions, your behaviors, and your decisions. Subscribe to our YouTube Channel Your brand values will be a constant reminder of what is...

The Best Brand Mission Statements – How to Define Your Brand Mission

The Best Brand Mission Statements - How to Define Your Brand MissionIn this episode of Building The Brands, you will learn how to properly define your brand's mission, which is an action statement that your business and team can follow to make your vision a reality. Subscribe to our YouTube Channel Your mission statement will...

How to Define Your Brand Vision

How to Define Your Brand VisionIn this episode of Building The Brands, you will learn how to properly define your brands vision, which are the goals that will guide your progress and motivate your team. Subscribe to our YouTube Channel Let’s take an exciting and inspiring look into the future of your business by defining...

How to Define Your Brand Purpose

How to Define Your Brand PurposeIn this episode of Building The Brands, you will learn why it’s so important to define your brand purpose and begin to build the foundation of your brand strategy. Subscribe to our YouTube Channel Your Brand purpose represents your reason for existing, what you stand for, and how your business...

How to Recession Proof Your Business

How to Recession Proof Your BusinessIn this episode of Building The Brands, I am going to give you the steps, the strategies, and the tactics to recession proof your business and guarantee that your business will not only survive the upcoming recession, but continue to grow and thrive for many many years. Subscribe to our...

How Strong Is Your Brand? Complete a Brand Audit

How Strong Is Your Brand? Let’s Identify Your Strengths & Weaknesses With a Brand AuditIn this episode of Building The Brands, you will learn why periodically auditing the health of your brand is critical to the continued success of your business. You will also learn the top 3 segments to audit that will provide the...

How to Attract and Gain Customers For Life (Branding vs. Marketing)

How to Attract and Gain Customers For Life (Branding vs. Marketing)In this episode you will learn the differences between Branding and Marketing, and when and where is the best time to implement each strategy. Subscribe to our YouTube Channel As a business owner or entrepreneur, before you begin building your brand or creating any marketing...

Predict If Your Business Will Succeed or if it Will Fail (The #1 Thing Your Business Must Have)

Predict If Your Business Will Succeed or if it Will Fail (The #1 Thing Your Business Must Have)Welcome to the first episode of Building The Brands. In this training series I will be discussing branding, design, and direct response marketing, and how small businesses and entrepreneurs can use these strategies and tactics to attract more...

How to Generate More Sales Through Brand Architecture

How to Generate More Sales Through Brand ArchitectureIn this episode of Building The Brands, you will learn how to set up a hierarchy of your individual brands or your individual products so you can pull from the equity of your parent brand. This will also allow you to effectively introduce new products and target different...

How to Build Consumer Trust (The 8 Brand Ideals That You Must Uphold)

How to Build Consumer Trust (The 8 Brand Ideals That You Must Uphold)In this episode of Building The Brands, you will learn how to define the 8 brand ideals that your business needs to implement and enforce to attract more customers and build a community of loyal brand advocates. Subscribe to our YouTube Channel ason...

How to Increase Your Revenue With Branding (The Best Investment For Your Business)

How to Increase Your Revenue With Branding (The Best Investment For Your Business)In this episode of Building The Brands, you will learn 1 critical component of your business that will determine if your business will survive, or if it will fail. Subscribe to our YouTube Channel I’ve mentioned this 1 single statement at least a...

How to Grow Your Business With Branding (7 Principles For Success)

How to Grow Your Business With Branding (7 Principles For Success)Coming up in this episode of Building The Brands, you will learn the 7 brand principles that every business must define, develop, and execute to guarantee the future success and growth of their business. Subscribe to our YouTube Channel One of the most important parts...

How to Create The Best User Experience (7 Pro Tips to Designing Web Pages)

How to Create The Best User Experience (7 Pro Tips to Designing Web Pages)In this episode of Building The Brands, you will learn 7 pro tips to getting the best results and engagement from your web page layouts, and how to use specific design tactics to direct your visitors to a call to action. Subscribe to...

10 Web Page Layout Designs (How to Choose the Best Design For Your Business)

10 Web Page Layout Designs (How to Choose the Best Design For Your Business)In this episode of Building The Brands, I will review the top 10 types of web page layouts, so you can determine which of them will generate the greatest response and results for your business. Subscribe to our YouTube Channel Building a web...

What Makes The Perfect Brand Name (The Top 6 Qualities)

What Makes The Perfect Brand Name (The Top 6 Qualities)In this episode of Building The Brands, you will learn the top 6 qualities that make up the perfect brand name. So you can then use these tips when naming your business or the products you sell. Subscribe to our YouTube Channel The perfect name can become...

Use Brand Personality to Attract More Customers

Use Brand Personality to Attract More CustomersIn this episode of Building The Brands, you will learn the importance of applying a personality to your brand, so you can effectively position it in the marketplace and connect with your target audience. Subscribe to our YouTube Channel A brand Personality is a set of human characteristics that are...

Is Your Business In Trouble? (5 Warning Signs That You May Fail)

Is Your Business In Trouble? (5 Warning Signs That You May Fail)In this episode of Building The Brands, you will learn what failure points to look for within your business and identify the top 5 warning signs that your business may be in trouble. Subscribe to our YouTube Channel Building a brand is an ongoing process...

5 Steps to Find Your Competition and Capitalize On Their Weaknesses.

5 Steps to Find Your Competition and Capitalize On Their Weaknesses.In this episode of Building The Brands, you will learn how to locate your competitors so you can then complete a competitor audit and identify their weaknesses. Then you can capitalize on those weekensses by differentiating your brand and become the preferred choice of the consumer...

Is It Time For A ReBrand? (Build a Foundation For Future Success)

Is It Time For A ReBrand? (Build a Foundation For Future Success)In this episode of Building The Brands, you will learn the top signs to look for when considering a company rebrand. Subscribe to our YouTube Channel There comes a time in every business when you will start to consider a re-brand. Perhaps your organization has...

The Best Investment You Can Make to Bulletproof Your Business.

The Best Investment You Can Make to Bulletproof Your Business.In this episode of Building The Brands, you will learn the top 7 benefits of developing an effective brand strategy. Subscribe to our YouTube Channel Your brand is the reason why customers buy from you, it’s what attracts and retains quality employees, it’s what beats the competition,...

Increase The Value of Your Business (How Much Is Your Brand Worth?)

Increase The Value of Your Business (How Much Is Your Brand Worth?)In this episode of Building The Brands, you will learn what Brand Equity is and how it will become the monetary value of your brand. Subscribe to our YouTube Channel Your brand has the potential to become your organization's most valuable asset. And the brand...

Place Your Product In Front Of Your Ideal Customers (At The Exact Moment They Want And Need It)

Place Your Product In Front Of Your Ideal Customers(At The Exact Moment They Want And Need It)In this episode of Building The Brands, you will learn one of the most important skills to developing your brand strategy. And that is, how to position your brand so you can literally place your products or services directly in...

Is Your Brand Functioning Properly? (How to Fix Your Broken Brand)

Is Your Brand Functioning Properly? (How to Fix Your Broken Brand)In this episode of Building The Brands, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. Subscribe to our YouTube Channel There are a lot of things involved in developing a successful...

5 Warning Signs Your Business is in Trouble

5 Warning Signs Your Business is in Trouble:In this episode of Building The Brand, you will learn the top 5 warning signs to look for that your business may be in trouble. Subscribe to our YouTube Channel Building a brand is an ongoing process of defining the how, what, where, when and to whom your...

How to Find Your Brand Voice

How to Find Your Brand Voice: Your brand voice is a refined extension of your brand's personality. While your personality is reflected in everything that you do, your brand voice is how you effectively communicate that personality verbally through your language. It is how you speak, and also how you don't speak to your audience...

Why Brand Guidelines Are Important

Why Brand Guidelines Are Important: In this episode of Building The Brand, you will learn what brand guidelines are, and why failing to develop, manage, and enforce brand guidelines can be the death of your brand. Subscribe to our YouTube Channel Brand guidelines are a set of rules that explain how a business visually presents...

10 Signs It’s Time to Rebrand Your Business

10 Signs It's Time to Rebrand Your Business:In this episode of Building The Brand, you will learn the top signs to look for when considering a company re-brand. Subscribe to our YouTube Channel There comes a time in every business when you may start to consider a re-brand. Perhaps your organization has grown beyond your...

How to Design Web Page Wireframes

How to Design Web Page Wireframes:In this episode of Building The Brand, you will learn about web page wireframes, how they will greatly increase the efficiency and of your web designs, and finally I’ll provide 6 pro tips on the best way to create web page wireframes. Subscribe to our YouTube Channel A web page wireframe...

How to Create The Perfect Brand Tagline

How to Create The Perfect Brand Tagline: Just do it. The ultimate driving machine. Think Different. A diamond is forever. Finger lickin’ good. You’re in good hands. I guarantee you’ve heard all of these famous brand taglines before, and it’s more than likely that you can name all of the brands that are connected to...

The Top 3 Vital Functions of a Brand

The Top 3 Vital Functions of a Brand:In this episode of Building The Brand, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. Subscribe to our YouTube Channel There are a lot of things involved in developing a successful brand strategy....

The 10 Best Web Page Layouts For Your Brand

The 10 Best Web Page Layouts For Your Brand:In this episode of Building The Brand, you will learn the 10 types of web page layouts, and which of them will work best for your brand. Subscribe to our YouTube Channel Building a web page layout is the first step in designing your website and will...

How to Communicate Your Brand’s Personality

How to Communicate Your Brand's Personality: A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality traits to your brand is a way to humanize it with characteristics so a specific consumer segment can relate to your brand. Just like how you can tell a lot about...

How to Increase The Value of Your Brand

How to Increase The Value of Your Brand:In this episode of Building The Brand, you will learn what Brand Equity is and how it will become the monetary value of your brand Subscribe to our YouTube Channel Your brand has the potential to become your organization's most valuable asset. And the brand equity associated with...

How to Choose The Best Brand Name

How to Choose The Best Brand Name: The right name can become one of your brand's most valuable assets. But it’s not just something that looks and sounds cool, and you shouldn't choose a name just because you like it. Your brand Name is one of the first connection points to capturing the attention of...

7 Pro Web Design Layout Tips For Your Brand

7 Pro Web Design Layout Tips For Your Brand:In this episode of Building The Brand, you will learn 7 pro tips to getting the best results and engagement from your web page layout. Subscribe to our YouTube Channel In a previous Building The Brand episode, I reviewed the top 10 web page layouts, and provided...

How to Define Your Target Audience

How to Define Your Target Audience: A target audience is defined by a specific group of consumers with similar traits such as age, gender, education, purchasing power, social class, location, goals, interests, consumption habits, and problems. Once a business has defined this group they can direct their marketing actions at these consumers to build brand...

How to Maintain Positive Brand Status

How to Maintain Positive Brand Status: I talk a lot about how your brand is your company's most valuable asset, and how the strategies you put into place will lay the foundation for your success. However, once a brand has been developed, and your strategy has been implemented, many companies still fail. The marketplace is...

How Great Design Impacts Your Brand

How Great Design Impacts Your Brand:In this episode of Building The Brand, you will learn how great design can positively impact your brand and become your organization’s most valuable tool to attract and engage with your audience. Subscribe to our YouTube Channel As an artist and designer for over 30 years, this is the part...

6 Characteristics of a Well Designed Brand Identity

6 Characteristics of a Well Designed Brand Identity:In this episode of Building The Brand, you will learn the 6 best secrets to designing the most effective visual identity for your brand. Subscribe to our YouTube Channel In a previous Building The Brand Episode I emphasized the importance of great design, and how it can determine...

The 7 Most Popular Types of Brand Logos

The 7 Most Popular Types of Brand Logos:In this episode of Building The Brand, you will learn the 7 most popular types of brand logos, and which is best for your business. Subscribe to our YouTube Channel Your logo is typically going to be one of the first visual representations of your business and brand....

How to Beat Your Competition With a Competitor Audit

How to Beat Your Competition: To maintain positive brand status and stay ahead of the competition you must learn how to search for and find your top competitors, how to analyze their strengths and weaknesses, and how to differentiate your brand so you stand out in the competitive marketplace. The best way to start this...

How to Define Your Brand Values

How to Define Your Brand Values: If you have been following along in this 4 part "Defining Your Brand" series, then so far you have completed 3 of the four steps of the Definitive Motivation brand principle. You have defined your brand purpose, which is why you exist and what your business stands for. You...

How to Define Your Brand Mission

How to Define Your Brand Mission: In the previous posts I helped you define your Brand Purpose and predict the future of your business by defining your Brand Vision. Now you will discover how you will create that future by defining your Brand Mission. First of all, let’s not confuse your brand’s vision with your...

How to Define Your Brand Vision

How to Define Your Brand Vision: In a previous post I helped you define your brand purpose. Your brand Purpose is who you are, what you do, and why you do it. Now that you have your well articulated Brand Purpose in place, and you know exactly how you will engage with your audience through...

How to Define Your Brand Purpose

How to Define Your Brand Purpose: The first step in developing a successful brand strategy is to define your motivation, or the heart of your brand. This is who you are, what you do, why you do it, and defines the problem you are solving. It is your purpose, your vision, your mission, your values,...

How to Audit Your Brand

How to Audit Your Brand: Before you can build your prosperous and successful future, you must first analyze your current brand, as it is right now. By performing a Brand Audit, you will determine what is working, what is not working, what needs to be improved, what needs to go, and how your brand should...

What Is Brand Strategy?

What Is Brand Strategy?: After you have learned what a brand is and why it’s important to invest in branding, the next step is to actually begin developing your Brand Strategy. Keep in mind, building a strong brand strategy takes time, effort, and commitment. It’s not something you're going to quickly complete in a week,...

Why You Need a Branding Team

Why You Need a Branding Team: Once you have discovered the importance of a well developed and designed brand, you are going to need a team of top talented branding and creative professionals to implement it. Businesses often assume that they can simply hire a couple contract designers to mock up a logo and throw...

When to Start Branding or Rebranding

When to Start Branding or Rebranding: Once you have a solid understanding of what a brand is, and why it is the most powerful investment you can make for the future success of your business, you may find yourself in one of two situations. Either you’ve realized that you have been running your business without...

How Color Impacts Your Brand

How Color Impacts Your Brand:In this episode of Building The Brand, you will learn how color influences your audience, and how you can use color to generate a particular emotion and reinforce your brand’s value. Subscribe to our YouTube Channel If used correctly, colors have the power to impact and influence your audience more than...

The Power of Branding

The Power of Branding: Your brand has the potential to become your company’s most valuable asset. Your brand is the reason why customers buy from you. It’s what attracts and retains quality employees It’s what beats the competition. It’s what builds a community of loyal brand advocates. Everything you do from your marketing campaigns, how...

What is a Brand?

What is a Brand?: Before we begin, let me clarify a common misconception. Branding is NOT the same as Marketing. Although they have similar characteristics and both are focused on achieving similar goals, they are very much different in how and when they should be used. Here are just a few examples to help you...

The Differences Between Branding & Marketing

The Differences Between Branding & Marketing:In this episode of Building The Brand, you will learn the differences between Branding and Marketing, and when, and where to property implement each strategy. Subscribe to our YouTube Channel Before you begin building your brand or creating any marketing campaigns, you need to be clear on the differences between...

The Most Effective Design Process

The Most Effective Design Process:In this episode of Building The Brand, you will learn a comprehensive design strategy and process that if implemented in all your design projects, will guarantee your brand will stand out in the marketplace and consistently increase your brand’s equity. Subscribe to our YouTube Channel Once you have successfully developed your...

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