In a previous Building The Brand episode, I reviewed the top 10 web page layouts, and provided suggestions on which type of layout is best for your business.
Now, I want to take that one step further, and give you a few tips on how to achieve the best results from your web pages.
Pro Tip Number 1: Use Negative Space to Create Visual Impact.
Great designers know how to use empty, negative, or white space to create greater visual impact.
Using empty space will draw the viewer’s attention towards an object or content of greater importance.
For example, if a designer places a black square next to a white square, the black square will outweigh the white, and the human eye will be drawn towards the black side of the page.
Pro Tip Number 2: Create Visual Balance and Symmetry Through Separation
As a designer, I personally prefer and enjoy creating symmetry in my designs.
For me, it’s a pleasurable experience to view a well balanced and professional looking page.
By aligning and separating sections of content on a page that have the same weight and visual impact, it gives the impression of stability and structure.
Balanced layouts are also easily scannable, so the viewer can quickly interpret and understand the content on the page.
Pro Tip Number 3: Stimulate the Audience Through Visual Tension
When designers use high contrast colors, oversized typefaces, or bold imagery, the viewer has no choice but to be drawn towards the object that is demanding the most visual tension.
This can be especially useful when you need to emphasize an element as quickly as possible.
Be careful not to over do it though. You want to attract the attention of the web page visitor, not distract them or cause visual distress.
Pro Tip Number 4: Create Emphasis Through Focal Points
Similar to creating visual tension, designers can also create several focal points in the web page layout.
Focal points are typically call-to-action buttons that are designed using the attention colors from your brand’s visual identity guidelines.
Other effective focal points are bold headlines, descriptive icons, or photos of human faces.
Pro Tip Number 5: Accomplish The Goals of The Content
One of the most important tips of choosing or designing any page layout is to make sure that it accomplishes the goals of the web page.
Think about the type of content your business is providing to the audience, and what is the best way to present that content, and create an enjoyable experience.
Pro Tip Number 6: Tell a Compelling Story
Your web page layout should not be a random mix of content without any structure or hierarchy.
Think about the message you are trying to transmit. What web page layout is the best possible way for you to communicate that message to the viewer.
Think of your web page layout as a journey, where you guide and lead your audience through a process that ends in clarity and a specific call to action.
Pro Tip Number 7: Be Creative and Experiment
Keep in mind that you don’t have to use any of the standard web page layouts
Sometimes, breaking the mold may be the best option to create the greatest impact.
Unexpected arrangement of the element on a page could make your web page stand out and achieve a more memorable outcome for the viewer.
However, keep in mind that the end user’s experience is more important than the design.
So that’s about it, you should now have everything you need to choose and design the best web page layout for your visitors.