If you have been following these building the brand episodes, then you should have already defined your target audience, learned how to differentiate your brand from the competition, named your brand, communicate your personality, crafted your perfect tagline, and found your brand voice.
If not, then I highly suggest you watch those episodes before trying to position your brand. I’ll provide links to each of those episodes in the description below.
Now you may be thinking, is all this time and energy worth it?
Is it really THAT important to position a brand?
Wouldn’t it be easier to just sponsor some facebook ads and wait for my audience to find me?
Well, you could, but what if you were able to literally put your brand directly in front of your ideal customer, not just a random person who may or may not be interested.
But instead, a highly targeted individual that wants your product or service, needs it right now, perceives it as the best option, and finds your offer irresistible.
Wouldn’t that be worth everything to the success of your business?
THE BENEFITS OF BRAND POSITIONING
To help you better understand the power of brand positioning, here are 6 top benefits of effectively positioning your brand:
1: Generate Positive Associations
When your brand is effectively positioned, your audience will perceive it as the best choice, trustworthy, and superior to the competition.
These positive perceptions will lead to increased loyalty and brand equity.
2: Showcase Uniqueness
Differentiating your brand from the competition will highlight the uniqueness of your products or services.
This positioning will demonstrate how your products or services satisfy the needs of the consumer in a better way than the competition.
3: Increase Awareness
Effectively positioning your brand will make it more memorable to customers.
They will begin to recognize it as the most logical, preferred choice.
4: Built Trust
When you clearly define how your brand is positioned, you take the guesswork out of the consumer buying decision.
If your product provides the solution they are searching for, they will trust your brand and most likely make future purchases.
5: Demonstrate Value
Strong positioning establishes your brand as the preferred option.
When the consumer perceives your brand as valuable, you are able to effectively charge a premium price.
6: Enhances Messaging
With a powerful and meaningful positioning statement, you will learn what messages engage with your consumers the best.
You can then build off of that foundation to create more compelling marketing campaigns.
How to Define Your Brand Purpose:
How to Define Your Brand Vision:
How to Define Your Brand Mission:
How to Define Your Brand Values: