If you are just starting out, and haven’t been in business for very long, you may find it challenging to define your mission statement.
Perhaps this is the first time you are building a brand and you are still experimenting with exactly what it is your business provides and who your audience is.
A great way to craft your own mission statement is to research the mission statements of other brands in your industry.
Obviously your mission needs to be authentic to your business, however you can still draw inspiration from other more developed brands.
To help out, I have included a few mission statements of top brands in the downloadable action guide below.
Once you have researched the mission statements of your competitors and other influential brands, start by creating a list of your goals.
This will most likely be very similar to the goals list you generated when defining your Brand Vision.
This list should include outwardly facing goals that have a positive impact on your audience and help make the world a better place.
Your brand goals will inevitably change over time, therefore your mission statement may need to be adjusted in the future as well.
But for now, focus on your business goals as they stand right now and be sure that your mission statement is relevant to the larger purpose today.
Here are 5 questions to ask while you are defining your Mission Statement:
- How does your brand add value to the consumer?
- How do you intend for the brand to positively impact the world?
- Can everyone within the organization understand the mission?
- Are the brand goals and vision attainable and realistic?
- Can you quickly and easily articulate what your business does?
Once again, like your brand vision, your brand mission is not about how you will accomplish your financial goals.
Instead, it’s about expressing to the consumer how your products or services will solve their problems and help them achieve THEIR goals.
Remember, your mission statement is an actionable commitment and promise to your audience.
If crafted perfectly, it will generate an emotional connection and inspire people to take action based on how well you have articulated your vision for a better world.
To continue your training, please be sure to download the FREE Brand Builder Toolbox and complete the Action Guide.