Once you have your inspiring core values in place, and you feel passionate about them, you’re probably wondering how exactly to communicate them to your audience?
You should start internally, within your organization.
Make sure that every employee, partner, and stakeholder believes in these same values, is willing to uphold them, and is able to repeat them without hesitation.
Include them in internal documents, sales reports, monthly metrics, recite them as a pre meeting ritual, or paint them on the walls of your office.
Whichever methods you choose, constantly remind your team the importance of your values.
Remember, all great brands start within the company.
Next, you need to connect with the consumer through powerful content marketing that demonstrates these values on a personal level.
Be open, honest, vulnerable, and passionate when speaking about your values.
This will help your audience relate to you and form a personal connection.
Here are 5 ways you can share your brand values:
1: Weave Them Into Your Story
Your story will become a very powerful tool in your brand strategy. Including your core values in your narrative will enhance the consumer connection that is critical to the success of your business.
2: Place Them on Your Website
Your website will most likely be the first place a potential customer visits to learn more about your brand. Be sure to include your values in your page copy, product info, or on your about page.
3: Showcase Your Team
Use beautiful and bright photos of your employees, and spotlight how they demonstrate your core values. Customers desire to form human connections with brands, and your team is the face of your brand.
4: Be Transparent
The consumer wants a brand they can trust. As I mentioned earlier, be open and honest about your core values. Wherever and whenever you have the opportunity to express them, do so without hesitation.
5: Refine Your Message
In Brand Designer Academy I show you how to develop your brand voice and messaging. This will provide the perfect opportunity for you to introduce your brand values into how you speak to your audience.
Above all, remember that your brand values are an extremely important part of your brand strategy.
Combined with your brand purpose, your brand vision, and your brand mission, your brand values will create an irresistible connection with your target demographic.
To continue your training, please be sure to download the FREE Brand Builder Toolbox and complete the Action Guide.