Episode #11: What Makes The Perfect Brand Name (The Top 6 Qualities)

6 Qualities of a Great Brand Name

In this episode of Building The Brands, you will learn the top 6 qualities that make up the perfect brand name. So you can then use these tips when naming your business or the products you sell.
The perfect name can become one of your brand’s most valuable assets.

But it’s not just something that looks and sounds cool, and you shouldn’t choose a name just because you like it.

Your brand Name is one of the first connection points to capturing the attention of your audience, so it needs to effectively communicate something to the consumer.

Here are just a few questions you should ask yourself and your team during your brainstorming sessions:

  • Does the name describe what you do?
  • Is the name catchy and easy to remember?
  • Does it sound good, and is it easy to pronounce?
  • Does it look great in a logo, email subject line, and on a website header?
  • Is there an available URL?
  • Is the name timeless and allows for future growth?
  • Can the name be protected?
  • Does it create positive emotions with the consumer?

As you can see, there are several things to consider.

Deciding on a name may be one of the most difficult tasks in creating your brand.

It will require a lot of time, commitment, research, and the dedication of your entire team.

There’s no magic formula or foolproof approach, but there are a few qualities of successful brand names that you should follow.

These 6 qualities will make your brand name memorable for consumers, and easier for you to use in your marketing.

Quality Number 1: It’s Meaningful

Your name should communicate what you do, create a positive emotional connection, support your brand values, and portray the image your brand wants to convey.

Quality Number 2: It’s Distinctive

Your name should be unique, memorable, and different from the competition.

Quality Number 3: It’s Accessible

People should be able to easily understand, read, pronounce, and spell your name.

Quality Number 4: It’s Protectable

You should be able to trademark and own your name. There should also be a domain name available.

Quality Number 5: It’s Scalable

Be sure to choose a name that will grow with your business, and can adapt and remain relevant for different products and brand extensions.

Quality Number 6: It’s Visual

Test out your name in design mockups. Make sure it looks nice and translates well in logos, icons, web applications, and any other design formats that you use.

So there you have it. As I mentioned earlier, coming up with the perfect name will take a lot of time, and can be a frustrating and stressful process.

But if you keep these 6 proven qualities in the back of your mind at all times, it should provide you with confidence that the name you choose will properly represent your brand for many, many successful years.

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