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Portfolio & Case Studies
Here is a sample of some of the projects and work I have completed during my 25 year career.
Click to expand the individual sections to view each case study and portfolio of work.
Click to expand the individual sections to view each case study and portfolio of work.
Darren Hardy
Hero's Journey
Project Objective
Design the branding and develop the website, marketing campaigns, and physical resources for an immersive year long development system to build modern leaders. Engage with the target demographic of high achieving business leaders and entrepreneurs so they enroll in the training program. Continue to communicate with participants each week for a year though live training and Q&A sessions to build a community.
Scope of Work & Deliverables
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design wireframes, storyboards, user flows, process flows and site maps.
- Design and develop enrollment website.
- Design and develop lead magnet pages.
- Design 350 page Hero’s printed Journey guidebook.
- Design Hero’s Journey printed facilitators guidebook.
- Design email, paid advertising, social media ad campaigns.
Journey Maps & Wireframes
Design & Branding
Website Design & Development
Social & Community Engagement
Business Master Class
Project Objective
Design the branding and develop the websites, enrollment pages, marketing campaigns, and physical resources for a live 3 day Business Master Class for business owners, business leaders, and entrepreneurs. Attract and engage with the target audience to drive conversions and increase enrollment.
Scope of Work & Deliverables
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design wireframes, storyboards, user flows, process flows and site maps.
- Design and develop enrollment website.
- Design and develop lead magnet pages.
- Design interactive attendee dashboard.
- Design printed Business Master Class workbook.
- Design email, paid advertising, social media ad campaigns.
Journey Maps & Wireframes
Design & Branding
Website Design & Development
The Hardy Club
Project Objective
Design the branding and develop the websites, marketing campaigns, and physical resources for an exclusive online community called The Hardy Club. The Hardy Club is an exclusive global network of extremely high-achieving business leaders supporting each other to positively impact the world.
Scope of Work & Deliverables
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design wireframes, storyboards, user flows, process flows and site maps.
- Design and develop enrollment website.
- Design and develop lead magnet pages.
- Design interactive attendee dashboard.
- Design printed Hardy Club membership card and resources.
- Design email, paid advertising, social media ad campaigns.
Design & Branding
Website Design & Development
Rebrand & Design Projects
Project Objective
Rebrand and Redesign the full suite of Darren Hardy products and business training resources to increase engagement, build the community, and capture more leads. Products include: The Compound Effect, Insane Productivity, DarrenDaily, and HardyBowl.
Scope of Work & Deliverables
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design wireframes, storyboards, user flows, process flows and site maps.
- Design and develop enrollment websites.
- Design and develop lead magnet pages.
- Design member resources and training guides.
- Design email, paid advertising, social media ad campaigns.
Design & Branding
Website Design & Development
Brand Identified
Lake Las Vegas
Project Objective
Design and develop the Lake Las Vegas website and email marketing campaigns that engage with potential visitors to participate in Lake events and register their interest to purchase a home within one of the master planned communities.
Scope of Work & Deliverables
- Design brand guidelines.
- Define brand Purpose, Vision, Mission, and Values.
- Locate and target audience.
- Complete competitor audits to differentiate the Lake Las Vegas brand.
- Build a database of leads and continue to engage through automated email campaigns.
- Drive traffic to lead capture pages from social media.
- Design and development Lake Las Vegas website.
- Present Lake Las Vegas as the premier Vegas destination beyond The Strip.
- Work with builders to facilitate the marketing of their new model homes.
- Engage with the target demographic to participate in Lake events, golf, vacations, shopping, and other Lake amenities.
Journey Maps & Wireframes
Design & Branding
Brand Designer Academy
Project Objective
Design and develop the 12 week Brand Designer Academy curriculum and course to train and educate students in brand strategy, identity design, and marketing.
The certificate program in Strategic Brand Design & Marketing offers a comprehensive understanding of the brand-building process, equipping students with the knowledge and tools to create and manage successful brands. This program covers various aspects of strategic brand design and marketing, preparing students for diverse professional settings.
The primary goal is to help students develop a comprehensive understanding of the brand-building process, including analyzing customer insights to better understand target audience needs and preferences. You will learn brand fundamentals, positioning, communication, implementation, and management to create brands that resonate with customers and outperform the competition.
Students will explore the creative aspects of brand design, crafting compelling visual identities, digital designs, and marketing materials that effectively convey a brand’s unique message and value proposition. Through lectures, case studies, workshops, and online communities, students will learn from experienced professionals and collaborate with peers to develop innovative strategies and solutions.
Scope of Work & Deliverables
- Create the course curriculum.
- Script, film, and edit training videos.
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design and develop website, enrollments pages, and curriculum delivery platform.
- Design printed course books, action plans, and training resources.
- Facilitate live one-on-one mentoring sessions with enrolled students.
Journey Maps & Wireframes
Design & Branding
Website Design & Development
Elite Level Leader
Project Objective
From the Boardroom to the Battleground, the mission of Elite Level Leader is to LEVEL UP 100,000 MEN through accelerated business building strategies and combat ready fitness training programs.
During the Elite Level Leader 16 week Special Forces training, recruits are required to complete weekly business building missions and physical fitness battles that will accomplish the campaign objectives of Elite POWER, Elite STRENGTH, Elite HONOR, and Elite WEALTH.
The complete Elite Level Leader Special Forces training system is designed to transform ordinary men into unstoppable businessmen, athletes, and leaders. We’ve meticulously designed this program with a strategic and tactical military approach in mind. Just as Special Forces units plan and execute missions with precision, we’ve organized this 16-week campaign into 6 Business Operations and 6 Fitness Operations.
Within each Operation, there are weekly Business Missions and Fitness Battles, structured to achieve the primary objectives of Elite Power, Elite Strength, Elite Honor, and Elite Wealth.
But we’re not just throwing you into war; we’re executing a precise strategy. Each Operation has a specific focus, each business mission sharpens a key skill, and every fitness battle builds your physical strength, conditioning, and resilience.
This strategic approach ensures that, just like the most elite military units, you’ll progress methodically, building on your achievements week by week. It’s not just about completing tasks, it’s about achieving long-lasting success in both business and fitness.
Scope of Work & Deliverables
- Create the business training curriculum.
- Create the fitness workouts and training programs.
- Script, film, and edit training videos.
- Brand development and logo design.
- Visual identity and brand guidelines.
- Design and develop website, enrollments pages, and curriculum delivery platform.
- Design printed course books, action plans, and training resources.
- Facilitate live one-on-one mentoring sessions with enrolled members.
Journey Maps & Wireframes
Design & Branding
Website Design & Development
McSweeny Farms
Project Objective
Design and develop the McSweeny Farms website and email marketing campaigns to engage with the communnity and allow potential home buyers to register their interest to purchase a home in the master planned community.
Scope of Work & Deliverables
- Design brand guidelines.
- Define brand Purpose, Vision, Mission, and Values.
- Locate and target audience.
- Complete competitor audits to differentiate the McSweeny Farms brand.
- Build a database of leads and continue to engage through automated email campaigns.
- Drive traffic to lead capture pages from social media.
- Design and development McSweeny Farms website.
- Work with builders to facilitate the marketing of their new model homes.
- Engage with the target demographic to collect leads and drive new home conversions.
Journey Maps & Wireframes
Design Mockups
FitBodyBiz
Project Objective
Design, develop, and manage an website an online marketing platform that will allow anyone to instantly launch a fitness business using customizable website templates and sales funnels. Create comprehensive video training course to help fitness trainers customizer their website, design training programs, market their business, and enroll clients.
Scope of Work & Deliverables
- Website design and development.
- Comprehensive video training and action guides.
- Lead capture pages and funnels.
- Drag and drop page builder design.
- Membership integration.
- Customizable website templates.
- Email marketing.
Journey Maps & Wireframes
Design Mockups
eBizAutos
Inventory Management
Project Objective
Design an intuitive user experience for browsing and searching automotive inventory. Platform will be used for individual dealership and multi-unit dealer groups. Objective is to provide the user with the least amount of steps to find their vehicle of choice and access the information they need on both desktop and mobile devices.
Scope of Work & Deliverables
- Develop branding and design that is consistent and compliant with dealer and OEM branding.
- Design back end dealer interface for inventory management.
- Create wireframes, storyboards, user flows, process flows and site maps.
- Design front facing inventory search and vehicle detail pages.
- Develop intuitive search interface to filter vehicles and information.
Journey Maps & Wireframes
Design & Branding
NetBooth Corporation
Hotel & Casino Terminal
Project Objective
Design interactive “InRoom” digital displays that allow hotel and casino visitors to learn about amenities, book shows, make reservations, contact concierge, and get information about amenities from their hotel room.
Scope of Work & Deliverables
- Design intuitive touchscreen interface.
- Develop wireframes, storyboards, user flows, process flows and site maps.
- Test and refine interface based in user interaction.
- Maintain brand consistency and compliancy.
Journey Maps & Wireframes
Design Mockups
Professional Experience
Qualifications and Skills:
- 25 years of experience in brand strategy, creative direction, user experience, web design, marketing, and web development.
- Expertise in audience targeting, competitor audits, and brand positioning.
- Extensive experience in brand building including brand purpose, mission, vision, values, personality, voice, messaging, and architecture.
- Expert at designing and enforcing brand guidelines to consistently implement visual identity across all consumer touchpoints.
- Strong ability to generate intuitive designs and direct response marketing campaigns focused on conversions.
- Proficient in visual design with sensitivity to user interaction and human-centered design principles.
- Expert experience crafting wireframes, storyboards, user flows, process flows, and site maps.
- Excellent communication, collaboration, and creative problem-solving skills.
- High level critical thinking, planning, creativity, and idea generation skills.
- Proficiency working across all primary platforms for desktop, mobile, and interactive displays.Expert in visual design and ideation tools like Figma, Sketch, and the Adobe Creative Suite.
- Proficient at implementing agile methodologies to plan, coordinate, design, develop, and manage large-scale design projects between multiple departments.
- 20 years of leadership experience recruiting and and directing high-performing teams of creative professionals, marketers, content creators, and developers, to foster a culture of collaboration and innovation.
Sr. Director of Brand & Creative
Darren Hardy LLC
November 2018 - Present
- Designed and managed the Darren Hardy LLC parent brand and product sub-brands.
- Maintained brand consistency and visual identity across all consumer touchpoints.
- Designed and developed all websites, funnels, lead magnets, live broadcasts, and training resources for the complete Darren Hardy product suite.
- Responsible for designing all direct-to-consumer creative marketing campaigns.
- Completed quarterly brand audits to identify weaknesses and implement strategies to increase brand awareness and member acquisition.
- Created business development, design, and brand strategy resources for thousands of business owners, business leaders, and entrepreneurs.
- Recruited and led a team of designers, marketers, and content creators to create promotional graphics and advertising campaigns.
Chief of Design
eBizAutos
June 2005 - Oct 2017
- Conceptualized and designed the eBizAutos website platform and inventory management system. Increasing eBizAutos monthly revenue by 400%.
- Designed and implemented a branded website solution for two of the largest automotive dealer groups in the country.
- Designed interactive digital displays for automotive dealership showrooms.
- Recruited and led a team of creative professionals to launch and maintain over 2000 automotive dealership websites.
- Created the user experience design of new products and restructuring of existing technology to increase revenue and client acquisition.
- Collaborated directly with dozens of automotive manufacturers to maintain OEM brand compliance for websites and interactive media.
Creative Director
Netbooth Corporation
June 2000 – June 2005
- Designed interactive touchscreen displays and innovative technologies for the hospitality, gaming, and entertainment industries.
- Designed and managed some of the first websites, interactive ad campaigns, and email marketing systems for several of the largest hotel and casino properties in Las Vegas.
- Designed interactive touch screen displays for internet kiosks and race & sports betting terminals.
Founder & Instructor
Brand Designer Academy
November 2019 - Present
- Developed a comprehensive curriculum covering all facets of brand strategy and design.
- Introduced an innovative AI brand building module, teaching students to leverage AI in the branding process.
- Developed hands-on learning, including a rebranding project using AI, exposing students to real-world branding and design scenarios.
- Led an engaging learning environment, fostering critical thinking, creativity, and practical skills among students.
- Facilitated connections and networking opportunities within the community, fostering collaboration and shared learning.
- Managed end-to-end launch sequences, driving interest and enrollment, and ensuring a streamlined learning experience.
Interactive Designer
Harte Hanks
June 1999 – June 2000
- Designed websites and interactive sales training presentations for pharmaceutical companies.
Current & Previous Clients
Acura
American Red Cross
Auto Nation
Bodi
Caesars Entertainment
Chevrolet
City of Las Vegas
Darren Hardy
Ferrari
Flamingo Las Vegas
American Red Cross
Auto Nation
Bodi
Caesars Entertainment
Chevrolet
City of Las Vegas
Darren Hardy
Ferrari
Flamingo Las Vegas
Ford Motor Company
Hard Rock Hotel & Casino
Harte Hanks
Hendrick Automotive Group
HendrickCars.com
Honda
Lake Las Vegas
Land Rover
LUXOR Las Vegas
Mandalay Bay
Hard Rock Hotel & Casino
Harte Hanks
Hendrick Automotive Group
HendrickCars.com
Honda
Lake Las Vegas
Land Rover
LUXOR Las Vegas
Mandalay Bay
Maserati
Merck
MGM Resorts
MINI
Mirage Las Vegas
Molycorp
Monte Carlo Las Vegas
New York New York Las Vegas
Penske Automotive Group
Porsche
Merck
MGM Resorts
MINI
Mirage Las Vegas
Molycorp
Monte Carlo Las Vegas
New York New York Las Vegas
Penske Automotive Group
Porsche
Raintree Investment Corp
Riviera Hotel & Casino
Stardust Resort & Casino
TAP Pharmaceuticals
The Excalibur Hotel & Casino
The Orleans
The Venetian Las Vegas
Toyota
Tropicana Las Vegas
Volkswagen
Riviera Hotel & Casino
Stardust Resort & Casino
TAP Pharmaceuticals
The Excalibur Hotel & Casino
The Orleans
The Venetian Las Vegas
Toyota
Tropicana Las Vegas
Volkswagen
Education
State University of New York at New Paltz
Bachelor of Fine Arts in Graphic Design with Thesis – 1994 – 1999