How to Choose The Best Brand Name

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Choose The Best Brand Name: The right name can become one of your brand's most valuable assets. But it’s not just something that looks and sounds cool, and you shouldn't choose a name just because you like it. Your brand Name is one of the first connection points to capturing the attention of...

7 Pro Web Design Layout Tips For Your Brand

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Website Design

7 Pro Web Design Layout Tips For Your Brand:In this episode of Building The Brand, you will learn 7 pro tips to getting the best results and engagement from your web page layout. Subscribe to our YouTube Channel In a previous Building The Brand episode, I reviewed the top 10 web page layouts, and provided...

How to Define Your Target Audience

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Define Your Target Audience: A target audience is defined by a specific group of consumers with similar traits such as age, gender, education, purchasing power, social class, location, goals, interests, consumption habits, and problems. Once a business has defined this group they can direct their marketing actions at these consumers to build brand...

How to Maintain Positive Brand Status

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Maintain Positive Brand Status: I talk a lot about how your brand is your company's most valuable asset, and how the strategies you put into place will lay the foundation for your success. However, once a brand has been developed, and your strategy has been implemented, many companies still fail. The marketplace is...

How Great Design Impacts Your Brand

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Graphic Design, Visual Identity, Website Design

How Great Design Impacts Your Brand:In this episode of Building The Brand, you will learn how great design can positively impact your brand and become your organization’s most valuable tool to attract and engage with your audience. Subscribe to our YouTube Channel As an artist and designer for over 30 years, this is the part...

6 Characteristics of a Well Designed Brand Identity

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Graphic Design, Visual Identity

6 Characteristics of a Well Designed Brand Identity:In this episode of Building The Brand, you will learn the 6 best secrets to designing the most effective visual identity for your brand. Subscribe to our YouTube Channel In a previous Building The Brand Episode I emphasized the importance of great design, and how it can determine...

The 7 Most Popular Types of Brand Logos

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Graphic Design, Visual Identity

The 7 Most Popular Types of Brand Logos:In this episode of Building The Brand, you will learn the 7 most popular types of brand logos, and which is best for your business. Subscribe to our YouTube Channel Your logo is typically going to be one of the first visual representations of your business and brand....

How to Beat Your Competition

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Beat Your Competition: To maintain positive brand status and stay ahead of the competition you must learn how to search for and find your top competitors, how to analyze their strengths and weaknesses, and how to differentiate your brand so you stand out in the competitive marketplace. The best way to start this...

How to Define Your Brand Values

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Define Your Brand Values: If you have been following along in this 4 part "Defining Your Brand" series, then so far you have completed 3 of the four steps of the Definitive Motivation brand principle. You have defined your brand purpose, which is why you exist and what your business stands for. You...

How to Define Your Brand Mission

By Chris McCarthyDecember 28, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Define Your Brand Mission: In the previous posts I helped you define your Brand Purpose and predict the future of your business by defining your Brand Vision. Now you will discover how you will create that future by defining your Brand Mission. First of all, let’s not confuse your brand’s vision with your...