How Great Design Impacts Your Brand

By Chris McCarthyDecember 28, 2021November 23, 2022 Brand Strategy, Graphic Design, Visual Identity, Website Design brand building, brand strategy, branding, marketing, rebranding

How Great Design Impacts Your Brand:In this episode of Building The Brand, you will learn how great design can positively impact your brand and become your organization’s most valuable tool to attract and engage with your audience. Subscribe to our YouTube Channel As an artist and designer for over 30 years, this is the part...

6 Characteristics of a Well Designed Brand Identity

By Chris McCarthyDecember 28, 2021November 23, 2022 Brand Strategy, Graphic Design, Visual Identity brand building, brand strategy, branding, marketing, rebranding

6 Characteristics of a Well Designed Brand Identity:In this episode of Building The Brand, you will learn the 6 best secrets to designing the most effective visual identity for your brand. Subscribe to our YouTube Channel In a previous Building The Brand Episode I emphasized the importance of great design, and how it can determine...

The 7 Most Popular Types of Brand Logos

By Chris McCarthyDecember 28, 2021November 23, 2022 Brand Strategy, Graphic Design, Visual Identity brand building, brand strategy, branding, marketing, rebranding

The 7 Most Popular Types of Brand Logos:In this episode of Building The Brand, you will learn the 7 most popular types of brand logos, and which is best for your business. Subscribe to our YouTube Channel Your logo is typically going to be one of the first visual representations of your business and brand....

How Color Impacts Your Brand

By Chris McCarthyDecember 28, 2021November 23, 2022 Brand Strategy, Graphic Design brand building, brand strategy, branding, marketing, rebranding

How Color Impacts Your Brand:In this episode of Building The Brand, you will learn how color influences your audience, and how you can use color to generate a particular emotion and reinforce your brand’s value. Subscribe to our YouTube Channel If used correctly, colors have the power to impact and influence your audience more than...

The Most Effective Design Process

By Chris McCarthyDecember 27, 2021November 23, 2022 Brand Strategy, Graphic Design, Website Design brand building, brand strategy, branding, marketing, rebranding

The Most Effective Design Process:In this episode of Building The Brand, you will learn a comprehensive design strategy and process that if implemented in all your design projects, will guarantee your brand will stand out in the marketplace and consistently increase your brand’s equity. Subscribe to our YouTube Channel Once you have successfully developed your...