Category: Visual Identity

Why Brand Guidelines Are Important
By Categories: Brand Strategy, Branding, Visual Identity Tags: , , , ,
Why Brand Guidelines Are Important: In this episode of Building The Brand, you will learn what brand guidelines are, and why failing to develop, manage, and enforce brand guidelines can be the death of your brand. Subscribe to our YouTube Channel Brand guidelines are a set of rules that explain how a business visually presents...

How Great Design Impacts Your Brand
By Categories: Brand Strategy, Graphic Design, Visual Identity, Website Design Tags: , , , ,
How Great Design Impacts Your Brand:In this episode of Building The Brand, you will learn how great design can positively impact your brand and become your organization’s most valuable tool to attract and engage with your audience. Subscribe to our YouTube Channel As an artist and designer for over 30 years, this is the part...

6 Characteristics of a Well Designed Brand Identity
By Categories: Brand Strategy, Graphic Design, Visual Identity Tags: , , , ,
6 Characteristics of a Well Designed Brand Identity:In this episode of Building The Brand, you will learn the 6 best secrets to designing the most effective visual identity for your brand. Subscribe to our YouTube Channel In a previous Building The Brand Episode I emphasized the importance of great design, and how it can determine...

The 7 Most Popular Types of Brand Logos
By Categories: Brand Strategy, Graphic Design, Visual Identity Tags: , , , ,
The 7 Most Popular Types of Brand Logos:In this episode of Building The Brand, you will learn the 7 most popular types of brand logos, and which is best for your business. Subscribe to our YouTube Channel Your logo is typically going to be one of the first visual representations of your business and brand....