Our Process

Our Process

Our strategic 5 step approach to branding and UX design will provide your business with everything it needs to build a community of loyal brand advocates and repeat customers. The brand strategy, user architecture, and guidelines developed in this process will allow your team to quickly and consistently implement consumer touchpoints that build brand recognition, increase awareness, and drive sales.

01

Research & Audit

We begin the brand strategy process with a comprehensive audit of your business. We will review your current visual identity for consistency and evaluate all your consumer touchpoints to identify weaknesses and challenges that you may encounter. Next we will assess the competitive landscape to find opportunities for differentiation and potential strengths. Finally we will locate and isolate your target audience so we are confident that we are targeting the ideal customer.
Internal Brand Audit
Visual Identity Audit
Consumer Touchpoint Audit
Competitor Audit
Audience Targeting
Identify Strengths & Weaknesses
Identify Challenges

02

Strategy & Plan

Once we have a clear understanding of your current brand, who your competitors are, and the ideal audience we need to target, we will begin the brand strategy process. This includes defining the 4 key pillars that set the foundation of your brand. Your brand Purpose, Vision, Mission, and Values. Once these are defined we will develop your brand’s personality, value proposition, and properly position your brand in the marketplace.
• Brand Purpose
• Brand Vision
• Brand Mission
• Brand Values
• Brand Personality
• Brand Positioning
• Brand Architecture
• Brand Voice & Messaging

03

Map & Architect

With a solid brand strategy in place, the next step is to focus on the user experience. Developing an intuitive and enjoyable process for the consumer is critical to generating the greatest engagement from your website, application, or interface. We will architect the entire customer journey and flow to facilitate the quickest solutions to your customers’ problems. We will then test those solutions within real world scenarios to refine and improve the process to achieve the best customer experience.
• Customer Journey Maps
• Application Architecture
• Agile Methodologies & Project Management
• User Research
• Consumer Motivation Analysis
• Wireframe Interface Designs
• Consistency & Design Standards
• Usability Testing & Measurement

04

Design & Build

Now that the foundation of your brand has been defined, we know how to make the competition irrelevant, we know who your brand needs to communicate with, and the best user experience has been mapped and tested, the next step is to begin the creative process. This includes designing your visual identity, website, application, interface, and any other component of your project. We will then create guidelines to guarantee that your brand is implemented consistently across all your consumer touchpoints and marketing campaigns.
• Visual Identity Design
• Brand Look & Feel
• Website Design & Development
• Marketing Collateral
• Environmental Design
• Brand Guidelines
• Internal Document Design

05

Launch & Manage

The final step in the Brand Strategy process is to release your new brand into the world for everyone to see. This launch phase includes your website, social media channels, marketing campaigns, advertisements, environmental displays, internal corporate documents, and any other consumer touchpoints that your business uses. But it doesn’t end there. After the initial launch, we will continue to monitor, manage, and audit your brand each month to maintain consistency, growth, and positive brand status in the marketplace.
• Website Release
• Marketing Campaigns
• Social Media Rebrand
• Employee Training
• Brand Management
• Brand Review & Assessment
• Brand Revisions

Let's Get Started

We’d love the opportunity to work with you and help your business achieve great success. To get started, please submit your information below and complete the brand assessment questionnaire to begin the conversation.

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