Heros Journey

Hero's Journey

A GROWTH ADVENTURE IN BECOMING A MODERN LEADER. The marketplace landscape has radically changed over the last several years. To lead in the 21st century requires completely different skills and a new level of emotional intelligence. Designed in collaboration with the world’s most admired and influential leaders of the modern age, this comprehensive development program will equip you to become the impact maker you seek to be.

Project Objective

Design an immersive year long development system to build modern leaders. Engage with the target demographic of high achieving business leaders and entrepreneurs so they enroll in the training program. Continue to communicate with participants each week for a year though live training and Q&A sessions to build a community.

Scope of Work & Deliverables

  • Brand development and logo design.
  • Visual identity and brand guidelines.
  • Design wireframes, storyboards, user flows, process flows and site maps.
  • Design and develop enrollment website.
  • Design and develop lead magnet pages.
  • Design 350 page Hero’s printed Journey guidebook.
  • Design Hero’s Journey printed facilitators guidebook.
  • Design email, paid advertising, social media ad campaigns.

Journey Maps & Wireframes

Design & Branding

Style Guide