Project Objective
Design and develop the Lake Las Vegas website and email marketing campaigns that engage with potential visitors to participate in Lake events and register their interest to purchase a home within one of the master planned communities.
Scope of Work & Deliverables
- Design brand guidelines.
- Define brand Purpose, Vision, Mission, and Values.
- Locate and target audience.
- Complete competitor audits to differentiate the Lake Las Vegas brand.
- Build a database of leads and continue to engage through automated email campaigns.
- Drive traffic to lead capture pages from social media.
- Design and development Lake Las Vegas website.
- Present Lake Las Vegas as the premier Vegas destination beyond The Strip.
- Work with builders to facilitate the marketing of their new model homes.
- Engage with the target demographic to participate in Lake events, golf, vacations, shopping, and other Lake amenities.
Journey Maps & Wireframes
Design & Branding
