McSweeny Farms

McSweeny Farms

Thoughtfully-designed to capture a time when communities were truly communities, McSweeny Farms is a 600-acre master-planned community of 1,646 single family residences and premier amenities.

Project Objective

Design and develop the McSweeny Farms website and email marketing campaigns to engage with the communnity and allow potential home buyers to register their interest to purchase a home in the master planned community.

Scope of Work Deliverables

  • Design brand guidelines.
  • Define brand Purpose, Vision, Mission, and Values.
  • Locate and target audience.
  • Complete competitor audits to differentiate the McSweeny Farms brand.
  • Build a database of leads and continue to engage through automated email campaigns.
  • Drive traffic to lead capture pages from social media.
  • Design and development McSweeny Farms website.
  • Work with builders to facilitate the marketing of their new model homes.
  • Engage with the target demographic to collect leads and drive new home conversions.

Journey Maps & Wireframes

Design & Branding