Module 17 – Brand Name

Prompt 1: Brand Naming Trait Evaluation
Using the Brand Identified training and frameworks, evaluate the name [Insert Brand Name] based on the six core traits of effective brand naming (meaningful, distinctive, accessible, protectable, scalable, and visual). Suggest ways to improve or evolve the name if any traits are lacking.

Prompt 2: Name Type Exploration
Using the Brand Identified training and frameworks, brainstorm potential name ideas for a [business type] using the 7 name types (descriptive, metaphorical, lexical, acronym, founder, geographical, invented). Provide 1–2 example names for each type and explain which types might best suit the business’s growth goals.

Prompt 3: Naming Workshop Process
Using the Brand Identified training and frameworks, outline a step-by-step process for hosting an internal brand naming workshop. Include activities for brainstorming, articulating brand foundations, and aligning name ideas with customer perception and strategic positioning.

Prompt 4: Rename Readiness Assessment
Using the Brand Identified training and frameworks, assess whether it’s time to rename our business. Evaluate the current name against the 5 common triggers for renaming (outgrowth, lack of distinction, legal issues, PR conflict, geographic limitations) and provide a clear recommendation.

Prompt 5: Final Name Selection Checklist
Using the Brand Identified training and frameworks, help us evaluate our top 3 final name options before making our selection. Provide a checklist to review pronunciation, domain availability, trademark potential, emotional appeal, and visual performance in brand assets.