Inventory Management System & Scalable Dealership Web Platform
Brand Identified led the development and launch of a next-generation inventory management system and responsive web platform serving over 2,000 dealerships. The objective was to modernize inventory operations, elevate the digital buying experience, and position the company as a leading automotive tech provider through strategic UX design, systems engineering, and brand compliance flexibility.
OEM Brand Compliance Across Dealerships
Partnered with multiple automotive manufacturers through eBizAutos to implement brand-compliant marketing and website strategies for nationwide dealership networks. The challenge was to meet rigorous OEM branding requirements without sacrificing the local dealership’s unique identity, customer connection, or marketing effectiveness.
Las Vegas Hotel & Casino Rebranding Initiative
As Las Vegas transformed into a global destination for luxury and entertainment, several legacy hotel and casino properties faced stagnation in branding, messaging, and digital reach. We led the rebranding and repositioning of multiple properties to align with modern audience expectations, rejuvenate digital performance, and drive new revenue through targeted campaigns and revitalized customer engagement strategies.
Penske Automotive Group Brand & Campaign Strategy
As one of the largest dealership groups in the country, Penske Automotive Group needed to strengthen its brand cohesion and boost marketing effectiveness across a vast network of independent dealerships. Brand Identified led the development of unified brand frameworks and integrated marketing campaigns to elevate brand trust, improve customer retention, and increase lead generation, all while respecting the unique goals of each dealership location.
HendrickCars.com National Campaign Launch
Hendrick Automotive Group set out to centralize vehicle inventory from over 125 dealerships into one nationwide platform: HendrickCars.com. Brand Identified led the full strategy, branding, digital execution, and national campaign rollout, including a high-visibility NASCAR sponsorship, to position the platform as a trusted, consumer-first destination for car buyers across the U.S.
Parent Brand + Sub-Brand Cohesion Strategy
Partnered with Darren Hardy to lead the brand architecture strategy and execution for the parent brand and its suite of sub-brands. With each sub-brand serving a different audience and objective, the challenge was to unify all entities under a cohesive identity without diluting the distinct value of each offering.
Business Master Class: Virtual Growth Experience Redesign
The Business Master Class (BMC) is a 3-day intensive training program delivering 500+ profit-producing strategies across sales, growth, positioning, and leadership. When the pandemic forced a shift to virtual delivery, We led the full rebrand, repositioning, and digital execution of the program — transforming it into a top-tier, high-conversion digital experience that captured attention and drove engagement in a crowded online marketplace.
MotorCar.com Nationwide Vehicle Search Platform
MotorCar.com was designed to transform how customers discover vehicles by aggregating inventory from over 2,000 dealerships into a single, intuitive destination. As the lead strategist, Brand Identified led the brand creation, platform architecture, user experience, and marketing rollout, turning MotorCar.com into a high-traffic national hub for car buyers and a lead-generation engine for dealers.
Hero’s Journey Leadership Development Program
The Hero’s Journey is a 12-month leadership program structured around 5 stages, 21 modules, and 42 immersive sessions. Our role was to craft a powerful, end-to-end brand experience that aligned with the program’s mission, elevated its perception, and maximized launch success. From brand architecture to digital rollout, every asset, system, and campaign was designed to convert with clarity and scale with consistency.
The Compound Effect Relaunch
To support the relaunch of Darren Hardy’s bestselling book The Compound Effect, We led the development of a complete brand, funnel, and campaign strategy designed to amplify reach, engagement, and revenue. This project focused on translating the book’s core message — that small, consistent actions produce exponential results — into a compelling, conversion-optimized digital experience that deepened reader connection and maximized sales performance.
Las Vegas Hotel Demographic Targeting for a New Generation
As Las Vegas evolved from a classic gambling destination into a nightlife and luxury entertainment capital, Brand Identified led the rebranding of several iconic hotel and casino properties to engage a younger, experience-driven audience. These efforts helped reposition each property within a competitive market, modernizing brand strategy, aesthetics, and messaging to align with the rising demand for shows, clubs, and high-end lifestyle experiences.
Caesars Entertainment Strategic Partnership
To establish Netbooth Corporation as a leading force in hospitality innovation, Brand Identified brokered and developed a strategic partnership with Caesars Entertainment. The initiative positioned Netbooth as Caesars’ go-to partner for technology, branding, and digital engagement, enabling a modernization of customer experiences across casino floors, kiosks, and marketing campaigns through interactive, high-impact solutions.
Interactive Marketing Ecosystems for Hospitality & Gaming
As guest expectations evolved, top-tier hospitality and casino brands in Las Vegas sought more immersive, intuitive ways to connect with their customers. Brand Identified led the development of custom touchscreen systems and interactive marketing ecosystems that enhanced engagement, elevated brand perception, and drove measurable revenue through smart, tech-integrated experiences across casino floors, sportsbooks, and hotel lobbies.
City of Las Vegas Business District Campaign
To transform underutilized land into a vibrant innovation corridor, the City of Las Vegas launched an initiative to attract tech companies and startups fleeing the high costs of California. Brand Identified= led the branding and go-to-market strategy for the business district, developing a highly targeted marketing campaign that positioned Las Vegas as a tech-forward, cost-efficient alternative — ultimately contributing to major business relocations, including Zappos.com.
Lake Las Vegas Digital Strategy & Lead Generation Campaign
Lake Las Vegas is a 3,500-acre master-planned residential, golf, and resort community anchored by a 320-acre private lake. To position the property as a premier lifestyle destination beyond the Las Vegas Strip, Brand Identified led the brand strategy, website design, and automated lead generation ecosystem, combining luxury positioning with marketing systems designed to engage, convert, and retain prospective homebuyers, resort guests, and event participants.
Live Broadcasts & Digital Campaign Systems
To increase the impact of its live broadcasts and drive scalable marketing growth, the Darren Hardy Organization engaged Brand Identified to conceptualize, design, and execute high-performing digital campaign systems. From brand-aligned broadcast frameworks to fully integrated marketing sequences, I led the creation of assets and experiences that deepened audience engagement, increased conversions, and drove long-term retention.
The Entrepreneur Roller Coaster Book Relaunch
The Entrepreneur Roller Coaster by Darren Hardy is a guide for navigating the emotional and operational highs and lows of building a business. Brand Identified led the end-to-end development of the digital sales system, brand positioning, and marketing infrastructure to support the book’s launch and long-term success. This project delivered a full-funnel experience, from optimized sales pages to upsell paths and strategic campaigns, positioning the book as a must-read for entrepreneurs.
Business Leader Community Launch
The Hardy Club is a private, members-only community created by Darren Hardy to unite elite professionals around mutual growth, strategy sharing, and performance accountability. Brand Identified led the development of a complete brand identity, digital experience, and marketing campaign ecosystem, crafting a premium experience from brand positioning and onboarding design to enrollment strategy and launch execution.
Identity System and Website for Nationwide Health Plan Provider
OneHealth Plus is a national healthcare provider offering tailored health plans solutions for successful individuals and small businesses. As the company expanded its offerings and market presence, it needed a premium brand system and upgraded digital experience to reflect its elevated positioning. Brand Identified was engaged to modernize the visual identity, establish cohesive brand guidelines, and design a fully structured website and sales system to support both growth and conversion.
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