The Compound Effect Relaunch

Full Funnel Strategy, Brand Positioning, and High-Conversion Campaign Execution

Client Type: Bestselling Author, Book Launch & Education Brand

Industry: Publishing, Personal Development, Digital Product Marketing

Project Overview

To support the relaunch of Darren Hardy’s bestselling book The Compound Effect, We led the development of a complete brand, funnel, and campaign strategy designed to amplify reach, engagement, and revenue. This project focused on translating the book’s core message — that small, consistent actions produce exponential results — into a compelling, conversion-optimized digital experience that deepened reader connection and maximized sales performance.

Scope & Objectives (Strategy & Positioning)

Create a distinct and cohesive brand identity to reflect the book’s promise of transformation
Design and build a high-performance sales funnel with upsell/downsell logic
Launch digital campaigns that attract, nurture, and convert leads into buyers
Build systems that maximize lifetime customer value and reinforce brand trust

Solutions & Approach (Execution & Optimization)

Developed full brand identity, guidelines, and positioning for the book campaign
Designed responsive wireframes, storyboards, and sales page layouts
Built and optimized a full sales funnel with upsell/downsell structure
Executed SEO strategy, performance tracking, and A/B testing for ongoing improvement
Designed UX-optimized websites to boost direct bookings and increase user engagement
Conducted audience research to refine messaging, offers, and content flow
Implemented post-purchase customer journey mapping to increase retention and engagement
Delivered a structured launch sequence with performance dashboards and team training

Outcomes & Results (Performance & Growth Impact)

Increased book sales by 340% compared to the previous campaign period
Generated 42% of total campaign revenue through upsells and downsells tied to the core offer
Boosted overall funnel conversion rate by 67% through optimized design, messaging, and A/B testing
Grew paid and organic engagement by 280%, including email CTR and social media interactions
Positioned The Compound Effect as a gateway product that fueled a 3X increase in lead flow into Darren Hardy’s coaching and training ecosystem

Increase in book sales compared to the previous campaign period

Increase in overall funnel conversion rate through optimized design and messaging

Increase in paid and organic engagement

Increase in lead flow into additional coaching and training systems

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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