Lake Las Vegas Digital Strategy & Lead Generation Campaign

Website, Brand Development, and Demand Creation for Luxury Master-Planned Living

Client Type: Luxury Real Estate & Destination Community

Industry: Residential Real Estate, Hospitality, Golf & Resort Development

Project Overview

Lake Las Vegas is a 3,500-acre master-planned residential, golf, and resort community anchored by a 320-acre private lake. To position the property as a premier lifestyle destination beyond the Las Vegas Strip, Brand Identified led the brand strategy, website design, and automated lead generation ecosystem, combining luxury positioning with marketing systems designed to engage, convert, and retain prospective homebuyers, resort guests, and event participants.

Scope & Objectives (Strategy & Brand Positioning)

Build a compelling digital presence that communicates the unique appeal of Lake Las Vegas living
Generate qualified leads for residential sales, resort bookings, and event participation
Create brand consistency across web, email, and social while supporting community partners and builders
Differentiate the destination from both local competitors and The Strip’s resort experience

Solutions & Approach (Execution & Optimization)

Developed comprehensive brand guidelines including Purpose, Vision, Mission, and Values
Conducted target audience segmentation and competitor audits to clarify brand positioning
Designed and developed a new Lake Las Vegas website focused on lifestyle storytelling and lead generation
Created automated email campaigns to nurture interest and guide users from awareness to inquiry
Built social media ad funnels driving traffic to lead capture pages and event sign-ups
Collaborated with homebuilders to market new model homes across the digital ecosystem
Positioned Lake Las Vegas as a premier real estate, recreation, and lifestyle destination

Outcomes & Results (Performance & Brand Engagement)

Delivered a modern web platform that significantly increased traffic and user engagement
Built a growing database of qualified leads with email automation nurturing prospects across multiple interest areas
Drove consistent lead flow from social media to conversion-optimized landing pages
Reinforced the brand as the go-to luxury alternative to The Strip for homeownership, events, and recreation
Empowered internal teams and partners with branded tools and digital infrastructure to support ongoing sales and marketing

Increase in qualified lead database, segmented across residential buyers, resort guests, and event prospects

Email open rate, well above real estate industry benchmarks

Click-through rate across automated nurture sequences

Increase in homebuilder model tour sign-ups through integrated social media and landing page campaigns

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.