Project Overview
Lake Las Vegas is a 3,500-acre master-planned residential, golf, and resort community anchored by a 320-acre private lake. To position the property as a premier lifestyle destination beyond the Las Vegas Strip, Brand Identified led the brand strategy, website design, and automated lead generation ecosystem, combining luxury positioning with marketing systems designed to engage, convert, and retain prospective homebuyers, resort guests, and event participants.
Scope & Objectives (Strategy & Brand Positioning)
Solutions & Approach (Execution & Optimization)
Outcomes & Results (Performance & Brand Engagement)
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Increase in qualified lead database, segmented across residential buyers, resort guests, and event prospects
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Email open rate, well above real estate industry benchmarks
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Click-through rate across automated nurture sequences
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Increase in homebuilder model tour sign-ups through integrated social media and landing page campaigns