Caesars Entertainment Strategic Partnership

Positioning Netbooth as the Innovation Engine Behind Hospitality Tech

Client Type: Enterprise Hospitality & Gaming (via Strategic Tech Partnership)

Industry: Hospitality, Casino Entertainment, Digital Innovation

Project Overview

To establish Netbooth Corporation as a leading force in hospitality innovation, Brand Identified brokered and developed a strategic partnership with Caesars Entertainment. The initiative positioned Netbooth as Caesars’ go-to partner for technology, branding, and digital engagement, enabling a modernization of customer experiences across casino floors, kiosks, and marketing campaigns through interactive, high-impact solutions.

Scope & Objectives (Strategic Alignment & Brand Leadership)

Secure Netbooth as Caesars Entertainment’s preferred innovation and technology partner
Modernize Caesars’ digital presence and customer interaction systems across all properties
Create branded tech experiences that enhance customer engagement and operational efficiency
Deliver scalable tools that align with both brand vision and user behavior

Solutions & Approach (Execution, Experience, and Advisory)

Led partnership strategy and negotiations with Caesars’ executive leadership
Developed interactive touchscreen marketing systems for casino floors and service hubs
Created digital ad campaigns, user interfaces, and branded content systems tailored to Caesars’ properties
Implemented custom solutions for sports betting kiosks and hospitality engagement platforms
Provided ongoing consultation to ensure innovation alignment and long-term strategic success

Outcomes & Results (Performance, Positioning, and Retention)

Secured Netbooth’s position as Caesars Entertainment’s primary technology and branding partner
Increased platform adoption across Caesars’ national portfolio of casinos and properties
Enhanced customer experience and satisfaction through interactive brand touchpoints
Contributed to a 25% increase in customer retention and loyalty through improved engagement systems
Strengthened Caesars’ reputation as a digital-forward leader in hospitality and entertainment

Increase in customer retention and loyalty through improved engagement systems

Increase in interactive platform usage across kiosks, sports betting terminals, and customer-facing touchpoints

Increase in time-on-device. Improving marketing effectiveness and upsell opportunities

Property-wide adoption of Netbooth’s tech solutions within the first 9 months of rollout

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

Trusted by the Greatest Brands

View Our Client Success Stories

Home

Optimization & Execution

Strategy & Positioning

Performance & Efficiency

Leadership & Alignment

Talk To Us:

866-297-4515