Business Master Class: Virtual Growth Experience Redesign

Rebrand, Digital Strategy, and Marketing Launch Execution

Client Type: Entrepreneurial Education & Leadership Training Program

Industry: Business Development, Virtual Events, Leadership Coaching

Project Overview

The Business Master Class (BMC) is a 3-day intensive training program delivering 500+ profit-producing strategies across sales, growth, positioning, and leadership. When the pandemic forced a shift to virtual delivery, We led the full rebrand, repositioning, and digital execution of the program — transforming it into a top-tier, high-conversion digital experience that captured attention and drove engagement in a crowded online marketplace.

Scope & Objectives (Strategy & Positioning)

Rebrand the program to reflect premium value and market dominance
Build an optimized digital experience to drive registration, engagement, and credibility
Elevate the visual and messaging strategy to match the intensity of the content
Ensure continuity across all physical and virtual user touchpoints

Solutions & Approach (Execution, Optimization, and Campaign Support)

Developed complete brand identity, messaging system, and guidelines
Designed wireframes, UX flows, and high-converting web experience for lead capture
Created strategic content, ad creative, and funnel copy for email, paid, and organic channels
Designed branded participant materials (Workbook, Direct Mail, Packaging) for virtual delivery
Launched data-backed digital campaigns with SEO, paid media, and social integration
Built participant journey maps, content plans, and campaign calendars for repeatable scale
Implemented performance dashboards and analytics systems for ongoing optimization
Delivered brand training, internal adoption, and rollout frameworks

Outcomes & Results (Performance & Growth Impact)

Generated 1,200+ enrollments in the inaugural virtual BMC
Sustained performance with 1,000+ enrollments across 6 subsequent events
Increased lead conversion through UX and funnel optimizations
Established BMC as a top-tier, results-driven experience for business leaders
Built a loyal participant base and community around brand clarity and campaign consistency
Positioned BMC for ongoing growth with scalable brand systems and repeatable launch infrastructure

Enrollments in the inaugural virtual BMC

Enrollments across 6 subsequent events

Increase in Revenue Since Transitioning to Virtual

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

Trusted by the Greatest Brands

View Our Client Success Stories

Home

Optimization & Execution

Strategy & Positioning

Performance & Efficiency

Leadership & Alignment

Talk To Us:

866-297-4515