Brand Identity System and Website Redesign for Nationwide Health Plan Provider

Identity System and Website Design for Nationwide Health Plan Provider

For OneHealth Plus

Client Type: National Health Plan Provider

Industry: Healthcare, Insurance, B2B and DTC Services

Project Overview

OneHealth Plus is a national healthcare provider offering tailored health plans solutions for successful individuals and small businesses. As the company expanded its offerings and market presence, it needed a premium brand system and upgraded digital experience to reflect its elevated positioning. Brand Identified was engaged to modernize the visual identity, establish cohesive brand guidelines, and design a fully structured website and sales system to support both growth and conversion.

Scope & Objectives (Brand Strategy & Positioning)

Redesign the brand logo and create a scalable identity system
Develop comprehensive brand guidelines to unify internal and external communication
Establish a full messaging framework and website content strategy
Design website wireframes, structure, and brand-aligned visual experience
Create branded sales templates for pitch decks, flyers, and promotional assets
Support future growth with consistent, professional design and marketing systems

Solution & Approach (Branding, Design Systems)

Created a modernized logo and visual identity system to convey professionalism and national scale
Delivered complete brand guidelines including logo use, marks, colors, fonts, imagery, and tone
Built a messaging hierarchy and positioning framework aligned with target audiences
Designed structured website wireframes and content flows for clarity and ease of use
Designed and developed a brand-aligned website and landing pages to drive engagement
Produced modular templates for pitch decks, sales collateral, and promo assets

Outcomes & Results (Execution & Optimization)

Delivered a premium brand identity system that elevated trust and authority
Enabled internal teams to maintain consistency through standardized brand guidelines
Created a clean, conversion-optimized website aligned with user intent and business goals
Improved team efficiency and speed with reusable templates for marketing and sales
Positioned OneHealth Plus to confidently scale outreach across markets and partnerships

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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