Inventory Management System & Scalable Dealership Web Platform

For eBizAutos – Automotive Tech & Dealer Network Solutions

Client Type: Enterprise SaaS Product (Internal Build) for 2,000+ Automotive Dealerships

Industry: Automotive, SaaS, Inventory Tech, Web Platform Development

Project Overview

Brand Identified led the development and launch of a next-generation inventory management system and responsive web platform serving over 2,000 dealerships. The objective was to modernize inventory operations, elevate the digital buying experience, and position the company as a leading automotive tech provider through strategic UX design, systems engineering, and brand compliance flexibility.

Scope & Objectives (Optimization & Strategy)

Develop a scalable inventory management system for large dealer groups and independent stores
Build a flexible, responsive website platform focused on UX, engagement, and conversion
Drive dealership acquisition and retention through a market-leading digital solution
Balance OEM brand compliance with dealership-level customization

Solutions & Approach (Execution & Performance)

Designed and architected the inventory system to improve real-time data accuracy and reduce errors
Developed a UX-optimized website platform with dynamic search filters, inventory pages, and personalization features
Collaborated with engineering teams to implement seamless back-end and front-end integrations
Enabled branding flexibility for each dealership while locking in OEM compliance standards
Delivered onboarding, documentation, and training materials to support system adoption
Provided strategic direction across visual design, messaging, and feature hierarchy

Outcomes & Results (Performance & Business Growth)

Drove a 400% increase in monthly recurring revenue at eBizAutos
Reduced dealership inventory errors and manual entry times by 50%
Increased site engagement with a 35% lift in website visits and a 20% increase in lead conversions
Elevated client satisfaction, earning industry recognition for the platform’s innovation and user-friendliness
Positioned eBizAutos as a top-tier provider of dealership web and inventory solutions in the U.S. market

Increase in monthly recurring revenue for eBizAutos

Reduction in dealership inventory errors and manual entry times

Increase in engagement through website visits

Increase in engagement through lead conversions

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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