The Entrepreneur Roller Coaster Book Relaunch

Brand Identity, Funnel Strategy, and Scalable Campaign Execution

Client Type: Author & Entrepreneur Education Brand

Industry: Publishing, Entrepreneurship, Digital Marketing

Project Overview

The Entrepreneur Roller Coaster by Darren Hardy is a guide for navigating the emotional and operational highs and lows of building a business. Brand Identified led the end-to-end development of the digital sales system, brand positioning, and marketing infrastructure to support the book’s launch and long-term success. This project delivered a full-funnel experience, from optimized sales pages to upsell paths and strategic campaigns, positioning the book as a must-read for entrepreneurs.

Scope & Objectives (Strategy, Funnel, and Market Penetration)

Position The Entrepreneur Roller Coaster as a core resource for entrepreneurs at all stages
Build a cohesive digital brand presence that reflects the mission and message of the book
Design a conversion-focused funnel system to maximize sales and customer value
Implement a scalable campaign framework to grow visibility and long-term impact

Solutions & Approach (Execution, Optimization, and Brand Systems)

Developed full brand identity and messaging system tailored to entrepreneurial pain points
Designed responsive sales pages, funnel flows, and user journey paths with upsell/downsell options
Conducted audience segmentation and used behavior data to shape campaign creative
Launched email sequences, paid media, and social campaigns to drive targeted traffic
Built an SEO-informed content plan and lead magnets to capture and nurture interest
Installed analytics and performance dashboards to monitor funnel activity and optimize key metrics
Led launch rollout, content strategy, and community engagement to build brand momentum
Developed post-purchase and follow-up systems to increase retention and deepen brand loyalty

Outcomes & Results (Performance & Market Impact)

Drove a significant increase in book sales via a high-converting, full-funnel structure
Generated substantial upsell/downsell revenue tied to related content and programs
Boosted visibility through a targeted campaign system across multiple channels
Increased customer lifetime value through strategic retention and content pathways
Positioned The Entrepreneur Roller Coaster as a foundational resource for entrepreneurs, reinforcing Darren Hardy’s role as a trusted voice in the space

Increase in book sales in the first 90 days post-launch using optimized funnel architecture

Increase in total campaign revenue through strategic upsells and downsells

Improvement in customer lifetime value, driven by follow-up campaigns, lead nurturing, and community engagement

Increase in paid traffic performance and 190% growth in organic reach

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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