Parent Brand + Sub-Brand Cohesion Strategy

For Darren Hardy’s Brand Ecosystem

Client Type: Entrepreneurial Media & Training Company

Industry: Personal Development, Business Coaching, Publishing

Project Overview

Partnered with Darren Hardy to lead the brand architecture strategy and execution for the parent brand and its suite of sub-brands. With each sub-brand serving a different audience and objective, the challenge was to unify all entities under a cohesive identity without diluting the distinct value of each offering.

Scope & Objectives (Strategy & Positioning)

Unify the parent and sub-brands under one strategic visual and verbal identity
Clarify the positioning and messaging for each sub-brand to align with the master brand vision
Develop brand guidelines, creative assets, and messaging frameworks for consistent use
Optimize customer journey and cross-brand experience across marketing, content, and product touchpoints

Solutions & Approach (Optimization, Execution, and Alignment)

Conducted a full brand audit across identity, messaging, UX, and perception
Developed multi-tiered brand guidelines (visual, tone, positioning, and structure)
Designed user-centric websites and content platforms for each sub-brand
Executed marketing campaigns (email, social, and paid media) tailored to each sub-brand
Built a content system for cohesive design, delivery, and voice across all materials
Led internal brand training and execution workshops to align leadership and content teams

Outcomes & Results (Performance & Efficiency)

40% increase in overall brand engagement across platforms
25% average lift in customer acquisition and retention across sub-brands
30% reduction in campaign execution time via streamlined content ops
20% increase in conversion rates through improved UX and funnel clarity
Full internal adoption of brand playbooks and systems, ensuring long-term consistency

Increase in overall brand engagement across platforms

Average lift in customer acquisition and retention

Reduction in campaign execution time via streamlined content ops

Increase in conversion rates through improved UX and funnel clarity

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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