Interactive Marketing Ecosystems for Hospitality & Gaming

Touchscreen Innovation, Guest Engagement, and Cross-Platform Integration

Client Type: Hospitality & Gaming Properties (Las Vegas and Regional Casino Brands)

Industry: Hospitality, Entertainment, Digital Marketing Technology

Project Overview

As guest expectations evolved, top-tier hospitality and casino brands in Las Vegas sought more immersive, intuitive ways to connect with their customers. Brand Identified led the development of custom touchscreen systems and interactive marketing ecosystems that enhanced engagement, elevated brand perception, and drove measurable revenue through smart, tech-integrated experiences across casino floors, sportsbooks, and hotel lobbies.

Scope & Objectives (Systems & Brand Optimization)

Create digital marketing ecosystems that unify guest touchpoints across devices and environments
Install high-impact interactive systems in high-traffic areas to boost visibility and guest participation
Enhance user experience while aligning with each property’s brand goals and operational strategy
Equip properties with data-backed insights to evolve their marketing and service models

Solutions & Approach (Execution, Experience, and Integration)

Designed and deployed touchscreen displays for gaming floors, hospitality kiosks, and betting terminals
Built integrated ecosystems connecting mobile apps, digital signage, and web platforms for unified brand engagement
Customized UI/UX design to reflect individual property branding and tone
Implemented analytics systems to track user interactions and campaign effectiveness in real-time
Collaborated with internal marketing teams to create promotional campaigns triggered by location or usage behavior

Outcomes & Results (Performance & Strategic Impact)

Increased guest interaction by 40% across all properties using the new touchpoint systems
Boosted on-site revenue through high-converting cross-promotional campaigns
Elevated Netbooth’s reputation as a leader in hospitality-focused marketing technology
Improved guest satisfaction metrics through personalized, intuitive digital experiences
Delivered scalable, modular ecosystems that continue to support future brand growth and innovation

Increase in guest interaction across all properties using the new touchpoint systems

Increase in on-site revenue through real-time, location-based promotional campaigns

Improved guest satisfaction scores, with users reporting better navigation, personalization, and access to offers

Increase in campaign participation rates across digital signage, kiosks, and mobile-connected promotions

25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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