Module 22 – Brand Design

Prompt 1: First Impressions and Brand Design
Using the Brand Identified training and frameworks, evaluate the current first impression of our brand design (logo, homepage, packaging, social media). Identify what message it sends at first glance and whether it immediately communicates trust, quality, and professionalism. Recommend 3 improvements to better align the design with our brand goals.

Prompt 2: Design to Increase Trust and Conversions
Using the Brand Identified training and frameworks, review how our visual design currently contributes to or detracts from customer trust and conversion. What design elements should be prioritized (e.g., typography, hierarchy, white space, color) to create a more credible and conversion-friendly experience?

Prompt 3: Competing Through Design
Using the Brand Identified training and frameworks, analyze how our current design helps—or fails to help—us stand out against key competitors. Suggest 3 strategic design shifts that could visually differentiate our brand and make it more memorable across digital channels.

Prompt 4: Aligning Brand Personality with Visual Design
Using the Brand Identified training and frameworks, review our current brand designs (logo, ads, website, etc.) for alignment with our stated brand personality. Provide guidance on specific changes to better reflect who we are visually (e.g., rugged vs elegant, bold vs minimal).

Prompt 5: Design Priorities for Small Teams
Using the Brand Identified training and frameworks, what top 3 design areas should a small business focus on first to get the biggest return from their brand identity? Offer a phased plan that builds strong design momentum without requiring a full creative department.