Module 23 – Brand Identity

Prompt 1: Define the Core Visual Identity System
Using the Brand Identified training and frameworks, define the core visual identity elements for [Brand Name]. Describe your logo, color palette, typography, graphics, and overall “look and feel” in a way that reflects your brand personality and is consistent across all touchpoints.

Prompt 2: Future-Proof Your Visual Identity
Using the Brand Identified training and frameworks, evaluate whether the current visual identity of [Brand Name] is flexible enough to support future growth. Consider upcoming products, services, or market expansion. Provide recommendations for ensuring long-term visual alignment.

Prompt 3: Build a Visual Identity Consistency Checklist
Using the Brand Identified training and frameworks, build a visual identity checklist for [Brand Name]. This should include specific guidance for consistency in logo usage, color application, font styles, imagery, and design tone across print and digital channels.

Prompt 4: Align Visual Identity with Audience Targeting
Using the Brand Identified training and frameworks, describe how to align your visual identity with your audience targeting. Based on [target audience], explain how to choose visuals that emotionally connect, build recognition, and maintain relevance.

Prompt 5: Develop a Visual Mood Board Concept
Using the Brand Identified training and frameworks, create a mood board concept for [Brand Name]’s visual identity. Include a description of the color scheme, typography pairings, graphic style, and photographic direction that will create a cohesive and memorable customer experience.