Module 4 – Brand Ideals

Prompt 1: Evaluate Our Current Brand Equity
Using the Brand Identified frameworks and methodology from Module 5: Brand Equity, help us assess the current strength of our brand equity. Break it down into key components like recognition, reputation, customer loyalty, and perceived value. Include a list of internal questions or indicators to guide the evaluation.

Prompt 2: Identify Opportunities to Increase Brand Equity
Using the Brand Identified frameworks and methodology from Module 5: Brand Equity, identify specific ways we can strengthen our brand equity over the next 6–12 months. Include initiatives in areas like customer experience, positioning, visual identity, and product delivery that reinforce long-term value.

Prompt 3: Link Brand Equity to Revenue Growth
Using the Brand Identified frameworks and methodology from Module 5: Brand Equity, explain how strong brand equity contributes to pricing power, referral growth, and customer retention. Help us quantify how improving our brand equity could influence key business metrics.

Prompt 4: Track the Impact of Branding on Equity Over Time
Using the Brand Identified frameworks and methodology from Module 5: Brand Equity, suggest a method for tracking how our branding decisions affect brand equity over time. Include what metrics to monitor, how often to review them, and how to connect those insights to strategic adjustments.

Prompt 5: Protect Our Brand Equity During Major Changes
Using the Brand Identified frameworks and methodology from Module 5: Brand Equity, outline a strategy to protect and reinforce our brand equity during moments of transition—such as rebranding, scaling, entering new markets, or launching new products. Include common risks and how to mitigate them.