6-Step Framework
Step 1: Define
Your answers will help us design a website that aligns with your brand, communicates clearly, and supports business growth.
Every website should have a clear purpose. Without a defined goal, your content, structure, and design may not support the actions you want users to take.
2: Who are the main audience segments you want to speak to through your site?
Understanding who you’re trying to reach shapes everything from language and visuals to page flow and content hierarchy.
3: What actions do you want visitors to take on each page of the site?
Each page should serve a specific function. If the path isn’t clear, visitors are more likely to leave without taking meaningful action.
4: What pages or sections are essential for your brand to communicate its offer effectively?
Outlining must-have content ensures we don’t miss critical messaging that supports trust, clarity, and conversion.
5: Do you have existing brand guidelines, copy, or visuals ready for web use?
Having foundational brand assets in place helps streamline design and ensures consistency across your entire digital presence.
6: What design style or inspiration best reflects how you want your brand to appear online?
A clear visual direction gives us the creative parameters we need to build a site that feels aligned with your identity.
7: How will you be managing and updating your website post-launch (team, tools, CMS)?
Knowing your internal capabilities allows us to design and build a site that’s sustainable, editable, and functional for your team.
8: What integrations or technical features does your site need (forms, booking, eCommerce, etc.)?
Functional requirements shape the backend structure and influence the platform, plug-ins, and tools we recommend.
9: How are you currently tracking website performance, and what metrics matter most to you?
Analytics and KPIs help define what success looks like—and they guide future optimizations and strategy.
10: What timeline and internal resources do you have for getting your site launched successfully?
Clarity on your launch window and available team support helps us scope and pace the project accurately from the start.
Step 2: Plan
Before design begins, you need a complete roadmap for what your website must do, say, and accomplish. This plan keeps the project focused and avoids wasted revisions later.
- Define your primary website goals and target user journey.
- Identify the core pages and sections needed to support those goals.
- Map actions to each page—what should the user do next?
“We are a [business type] that serves [target audience]. Based on the answers to our 10 planning questions, help us build a strategic outline for our website — including page structure, user journey, and key conversion points.” [Paste your 10 answers here]
Step 3: Organize
Once you know what needs to go on the site, this step ensures everything is organized logically, clearly, and aligned with your audience’s intent.
- Build a sitemap with all main and subpages outlined.
- Assign messaging goals and calls-to-action to each page.
- Create a wireframe or content layout for each major section.
“We are a [business type] that serves [target audience]. Using our strategy outline, help us organize content into a clear sitemap and content structure for each key page — including messaging priorities and CTAs.”
Step 4: Design
Now it’s time to bring the site to life visually by matching your brand’s look, feel, and personality across layout, typography, imagery, and interaction.
- Apply your brand guidelines to the overall website style.
- Use layout principles that support readability and conversion.
- Ensure mobile responsiveness and accessibility standards are met.
“We are a [business type] that serves [target audience]. Based on our brand guidelines and content structure, give us a visual design direction for our website — including layout, colors, typography, and imagery recommendations.”
Step 5: Build
This is where your site goes live technically. It should be built to be fast, stable, and integrated with the rest of your business systems.
- Choose the right platform or CMS for your team’s needs.
- Set up tracking tools (Google Analytics, heatmaps, etc.).
- Integrate lead forms, booking tools, or any necessary automations.
“We are a [business type] that serves [target audience]. Recommend the best development platform and integrations based on our needs — including performance, automation, and team capabilities.”
Step 6: Launch
A successful website launch isn’t just about pushing it live, it’s about ensuring everything works, loads fast, and is aligned with user expectations and your goals.
- Perform full site testing on all devices and browsers.
- Optimize images, metadata, and SEO basics.
- Create a launch checklist and go-live promotion plan.
“We are a [business type] that serves [target audience]. Create a full pre-launch and post-launch checklist for our website — including testing, SEO, speed optimization, and launch promotion.”
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
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BrandOptimizer.AI Prompts
Strategy Prompt
Execution Prompt
Audit & Optimization Prompt
Template + Tool Prompt
Role-Based Prompt
Integration Prompt
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