Brand Guidelines Service

2: What visual assets should be included in this guide?
Logos, submarks, color codes, typography, spacing, and more, are all critical elements to standardize.

3: What brand voice or tone rules should we include?
Guidelines on personality, word choices, and language usage keep messaging consistent across all touchpoints.

4: Are there specific design use-cases we should account for?
Whether for websites, social media, presentations, or internal documents, different applications need tailored rules.

5: Who will be using this guide most often?
Knowing the primary users, like internal teams, freelancers, or partners, helps tailor the document’s detail and accessibility.

6: Do you have existing rules for logo usage, spacing, or sizing?
Standardizing logo treatment prevents misuse and preserves brand integrity.

7: Should this document include messaging frameworks or brand positioning info?
Including tagline, key messages, mission, or elevator pitch can align communication alongside design.

8: Do you want digital file organization or asset links included?
Centralizing access to brand assets in tools like Dropbox, Google Drive, or Notion improves efficiency.

9: Are there any compliance, legal, or trademark elements that should be documented?
Documenting legal requirements or usage restrictions protects your brand and limits misuse.

10: What challenges do you face now with keeping your brand consistent?
Knowing where things break down helps us to build a guide that solves your biggest pain points.