Brand Tagline and Key Message Service

2: What is the main result, transformation, or benefit your customers receive?
Focus on the core value or outcome your clients get from working with you.

3: What makes your product or service different from competitors?
Highlight your unique approach, process, or promise that sets you apart.

4: What words or phrases do your customers frequently use when describing your business?
Customer language is powerful—it helps ensure your messaging feels authentic and relatable.

5: Do you currently have a tagline? If so, what is it and how do you feel about it?
We want to evaluate whether your existing tagline is strong, clear, and memorable, or if it needs refining.

6: Who is your ideal customer, and what do they care about most when choosing a business like yours?
Knowing their priorities helps tailor your messages to address what matters most to them.

7: Are there any industry clichés or phrases you want to avoid in your messaging?
Avoiding overused terms keeps your brand fresh and credible.

8: What emotions do you want your tagline and messages to evoke?
Whether it’s confidence, relief, excitement, or clarity, this guides your tone and language choices.

9: If your business had only 10 seconds to grab attention, what do you wish people would instantly understand?
This is your dream headline—the main takeaway you want prospects to walk away with immediately.

10: What are 2–3 things you always want to reinforce in your brand messaging?
Focus on the key messages that consistently remind your audience who you are, what you do, and why it matters.