Brand Typography and Color Systems Service

2: How do you want your brand to feel when someone sees your colors or typography?
Your color and font choices set emotional cues, whether that’s innovative, luxury, bold, or fun.

3: Are there any colors or fonts you love, or dislike, for your brand?
Preferences guide the design direction and help avoid choices that don’t fit your brand identity.

4: Who is your primary audience, and how should your design system speak to them?
Considering industry norms and accessibility ensures your design resonates and is inclusive.

5: Where do you use your brand most often?
Websites, apps, emails, or print all have different requirements, knowing this helps optimize the system.

6: Are there accessibility concerns we should consider in your visual system?
Issues like font readability or color contrast are critical for user experience and compliance.

7: Do you have existing brand materials or references we should match or align with?
Consistency across materials builds trust and brand recognition.

8: What kind of visual consistency are you hoping to improve?
Whether it’s text hierarchy, color application, or font pairing, clarity here focuses your design efforts.

9: If someone saw your color and font choices alone, with no logo, what should they feel about your brand?
Your design system should communicate your brand’s essence instantly and clearly.

10: How will you and your team use this design system once it’s created?
Understanding usage, whether for in-house teams or external agencies, guides how detailed and flexible the system needs to be.