6-Step Framework
Step 1: Define
These responses give you the raw material to build a distinctive brand voice that sounds like you across every platform.
Start by distilling your brand into core traits. Whether it’s bold, approachable, expert, or creative, these words become the foundation for your voice.
2: What tone or style do you typically use when speaking to your audience?
Are you casual, professional, direct, or playful? Knowing your current style helps us see if it aligns with your brand personality.
3: Do different parts of your brand (website, social, emails) sound consistent, or do they vary?
Inconsistency dilutes impact. We want to identify if your voice is unified or if it shifts depending on the channel.
4: What brands do you admire for their voice or tone? What about it stands out to you?
Examples help us define what you’re aiming for and the emotional connection you want to create with your audience.
5: What do you want people to feel when they read or hear something from your brand?
Emotional reaction is everything. Whether it’s trust, excitement, clarity, or inspiration, this guides the tone and language you use.
6: Have you ever received feedback about your messaging being unclear, confusing, or inconsistent?
This feedback reveals where your current voice is breaking down and where clarity is most needed.
7: Do you have any current brand voice guidelines or messaging documentation?
If you have these, we’ll assess how detailed and usable they are. If not, we’ll plan to create a system that supports consistency.
8: Where does your brand communication feel most natural or authentic right now?
Knowing where your voice shines helps us leverage your strengths and create replicable templates.
9: Where does it feel hardest to write or communicate clearly as a brand?
This highlights channels or situations where your messaging struggles, so we can target those weak spots.
10: If your brand voice felt instantly recognizable and consistent, what would that change in your business?
From increased trust to faster growth, this clarifies why investing in voice development matters.
Step 2: Clarify
This step is about defining what your brand sounds like, not just what you do. It brings together personality, style, emotion, and behavior into a voice that feels like one cohesive identity across every message.
- Use your three core personality traits as the foundation.
- Define your primary tone (e.g. bold, warm, confident, casual).
- Clarify what emotions you want to evoke when your audience hears from you.
“We are a [business type] that serves [target audience]. Based on the following answers to our brand voice development questions, help us define our brand personality, tone, and emotional intent.”
[Paste your 10 answers here]
Step 3: Structure
Now that your voice is defined, it needs to be structured into a guide that your team (and any external partners) can actually use. This document becomes the reference point for writing anything in your brand’s voice.
- Include a one-paragraph summary of your voice and tone.
- Break down your three personality traits with examples of what they sound like.
- Add “Do / Don’t” phrasing rules, tone-by-channel notes, and messaging examples.
- Create sample sentences for different platforms (social, email, web, video).
“We are a [business type] that serves [target audience]. Please help us create a Brand Voice Guide using our defined tone, traits, and audience insights, including phrasing examples and channel-specific notes.”
[Paste your clarified voice summary here]
Step 4: Embed
Your voice only matters if it’s consistently applied. This step focuses on turning your guide into something used across your team, in writing, reviewing, and creating every day.
- Add the guide to onboarding, content checklists, and internal brand documentation.
- Train your team or freelancers on tone, usage, and application.
- Build content creation templates (like social captions, email intros, and video scripts) that reflect your voice.
“We are a [business type] that serves [target audience]. What are the best ways to embed our Brand Voice Guide into our internal content process, training, and daily communication practices?”
Step 5: Show
Now that you’ve built it and trained on it, it’s time to infuse your voice into every touchpoint. From ad copy to video intros, your tone should be distinct, consistent, and aligned with your brand personality.
- Audit your website, social posts, email flows, and ads for tone consistency.
- Rewrite key messaging to reflect your defined voice and tone.
- Create brand stories, video intros, or bios using your core traits and emotional style.
“We are a [business type] that serves [target audience]. Help us audit and rewrite key marketing content to reflect our defined brand voice and tone.”
Step 6: Review
As your brand evolves, your voice may shift slightly, or your execution may drift from your original tone. This step keeps your message sharp, intentional, and consistent over time.
- Do a quarterly review of key messaging channels to check consistency.
- Survey your team or content creators to see where voice feels strongest or weakest.
- Update your guide with new examples or refinements if tone, audience, or platforms shift.
“We are a [business type] that serves [target audience]. Create a checklist to review and update our brand voice and tone every quarter, including what to evaluate, where to listen, and how to identify drift.”
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
How to Use AI to Define Your Brand Voice and Tone
AI Tools to Define Your Brand Voice and Tone
VoicePen.ai
www.voicepen.ai
Writer.com
www.writer.com
Lately.ai
www.lately.ai
AI Prompts to Develop Your Brand Voice and Tone
- Using Brand Identified’s Brand Voice and Tone Development framework, help me build a consistent voice profile for my business based on these traits: [list traits].
- Run the 10-question Brand Voice and Tone assessment and generate a style guide I can share with my marketing team.
- Review our website copy using BrandOptimizer.ai and suggest edits to align with our target tone: [e.g. bold, helpful, playful, etc.].
BrandOptimizer.AI Prompts
Strategy Prompt
Execution Prompt
Audit & Optimization Prompt
Template + Tool Prompt
Role-Based Prompt
Integration Prompt
This Custom Assessment will help identify how your brand currently sounds, where it's inconsistent, and how to create a clear, authentic voice that reflects your business and resonates with your ideal audience.
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Once confirmed, you’ll get immediate access to:
- The Brand Builder Master Class (35 training modules)
- The full 360 Page Brand Builder Guidebook
- 54 AI-Powered Brand Assessment Prompts
- Our Top 60 Brand Optimization AI Prompts
You’ll also receive a follow-up email and confirmation page with a link to your 10-Question Custom Assessment Form. This form gives us the insight we need to build your personalized report and recommendations.
Once we receive your answers, we’ll get to work.
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