Episode #30: How to Position Your Brand For The Greatest Impact

By Chris McCarthyNovember 30, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Position Your Brand For The Greatest ImpactIn this episode of Building The Brands, I am going to show you how to place your products or service directly in front of your ideal customers, at the exact time they need it most, and when they are 100% ready to complete a purchase. Positioning your...

Episode #29: The Top 6 Benefits of Brand Positioning

By Chris McCarthyNovember 28, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Top 6 Benefits of Positioning Your BrandIn this episode of Building The Brands, I will reveal the 6 benefits to property positioning your business so you will become the leader in your industry and the preferred choice of the consumer. If you have been following these building the brand episodes, then you should have already...

Episode #28: How to Define Your Brand Voice

By Chris McCarthyNovember 23, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How To Speak To Your CustomersIn this episode of Building The Brands, I am going show you how to effectively communicate the value of your business, and how to dictate the purchasing behavior of your potential customers through your brand voice. Your brand voice is a refined extension of your brand's personality. While your personality...

Episode #27: How to Craft The Perfect Brand Tagline For Your Business

By Chris McCarthyNovember 21, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding 8 Comments

How To Craft The Perfect Brand TaglineIn this episode of Building The Brands, I am going to show you how to instantly capture the attention and curiosity of your target audience by crafting the perfect brand tagline. Just do it. The ultimate driving machine. Think Different. A diamond is forever. Finger Lickin’ Good. You’re In...

Episode #26: How to Choose a Brand Name

By Chris McCarthyNovember 16, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

7 Pro Tips to Naming Your BrandIn this episode of Building The Brands, I am going to explain the 7 steps to choosing the best name for your business, or the individual products or services that you offer. In previous episodes of building the brands, I have explained what makes the perfect brand name, and...

Episode #25: 7 Types of Brand Names

By Chris McCarthyNovember 12, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

The 7 Types of Brand NamesIn this episode of Building The Brands, I am going to explain the 7 types of names to choose from when naming your business, or the individual products or services that you offer. This will help you choose a name that is the best fit, and most impactful for your...

Episode #24: How to Connect with Your Target Audience

By Chris McCarthyNovember 10, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Locate Your Target AudienceIn this episode of Building The Brands, I am going to show you 10 ways that you can connect with your ideal customer. You will then be able to create highly targeted marketing campaigns that are directed at the exact person who is searching for your product or service, needs...

Episode #23: How to Define Your Brand Values

By Chris McCarthyNovember 2, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Engage With Your AudienceIn this episode of Building The Brands, you will learn how to properly define your brand values, which represent the compass that will guide your brand narrative, your actions, your behaviors, and your decisions. Your brand values will be a constant reminder of what is important to your business and...

Episode #22: The Best Brand Mission Statements – How to Define Your Brand Mission

By Chris McCarthyOctober 31, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Captivate Your AudienceIn this episode of Building The Brands, you will learn how to properly define your brand's mission, which is an action statement that your business and team can follow to make your vision a reality. Your mission statement will be an action-oriented declaration of the purpose your company will serve to...

Episode #21: How to Define Your Brand Vision

By Chris McCarthyOctober 28, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding 9 Comments

How to Guarantee Business SuccessIn this episode of Building The Brands, you will learn how to properly define your brands vision, which are the goals that will guide your progress and motivate your team. Let’s take an exciting and inspiring look into the future of your business by defining your Brand Vision. Your brand vision...