5 Warning Signs Your Business is in Trouble

By Chris McCarthyMarch 21, 2022March 21, 2022 Categories: Brand Strategy, Branding

5 Warning Signs Your Business is in Trouble:In this episode of Building The Brand, you will learn the top 5 warning signs to look for that your business may be in trouble. Subscribe to our YouTube Channel Building a brand is an ongoing process of defining the how, what, where, when and to whom your...

How to Find Your Brand Voice

By Chris McCarthyJanuary 19, 2022January 19, 2022 Categories: Brand Strategy, Branding

How to Find Your Brand Voice: Your brand voice is a refined extension of your brand's personality. While your personality is reflected in everything that you do, your brand voice is how you effectively communicate that personality verbally through your language. It is how you speak, and also how you don't speak to your audience...

Why Brand Guidelines Are Important

By Chris McCarthyJanuary 18, 2022January 18, 2022 Categories: Brand Strategy, Branding, Visual Identity

Why Brand Guidelines Are Important: In this episode of Building The Brand, you will learn what brand guidelines are, and why failing to develop, manage, and enforce brand guidelines can be the death of your brand. Subscribe to our YouTube Channel Brand guidelines are a set of rules that explain how a business visually presents...

10 Signs It’s Time to Rebrand Your Business

By Chris McCarthyJanuary 11, 2022January 11, 2022 Categories: Brand Strategy, Branding

10 Signs It's Time to Rebrand Your Business:In this episode of Building The Brand, you will learn the top signs to look for when considering a company re-brand. Subscribe to our YouTube Channel There comes a time in every business when you may start to consider a re-brand. Perhaps your organization has grown beyond your...

How to Create The Perfect Brand Tagline

By Chris McCarthyDecember 30, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Create The Perfect Brand Tagline: Just do it. The ultimate driving machine. Think Different. A diamond is forever. Finger lickin’ good. You’re in good hands. I guarantee you’ve heard all of these famous brand taglines before, and it’s more than likely that you can name all of the brands that are connected to...

The Top 3 Vital Functions of a Brand

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

The Top 3 Vital Functions of a Brand:In this episode of Building The Brand, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. Subscribe to our YouTube Channel There are a lot of things involved in developing a successful brand strategy....

How to Communicate Your Brand’s Personality

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Communicate Your Brand's Personality: A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality traits to your brand is a way to humanize it with characteristics so a specific consumer segment can relate to your brand. Just like how you can tell a lot about...

How to Increase The Value of Your Brand

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Increase The Value of Your Brand:In this episode of Building The Brand, you will learn what Brand Equity is and how it will become the monetary value of your brand Subscribe to our YouTube Channel Your brand has the potential to become your organization's most valuable asset. And the brand equity associated with...

How to Choose The Best Brand Name

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Choose The Best Brand Name: The right name can become one of your brand's most valuable assets. But it’s not just something that looks and sounds cool, and you shouldn't choose a name just because you like it. Your brand Name is one of the first connection points to capturing the attention of...

How to Define Your Target Audience

By Chris McCarthyDecember 29, 2021January 6, 2022 Categories: Brand Strategy, Branding

How to Define Your Target Audience: A target audience is defined by a specific group of consumers with similar traits such as age, gender, education, purchasing power, social class, location, goals, interests, consumption habits, and problems. Once a business has defined this group they can direct their marketing actions at these consumers to build brand...