Las Vegas Hotel & Casino Rebranding Initiative

Modernizing Legacy Brands for the Digital Era

Client Type: Hospitality & Entertainment Properties

Industry: Hospitality, Gaming, Luxury Experiences, Destination Marketing

Project Overview

As Las Vegas transformed into a global destination for luxury and entertainment, several legacy hotel and casino properties faced stagnation in branding, messaging, and digital reach. We led the rebranding and repositioning of multiple properties to align with modern audience expectations, rejuvenate digital performance, and drive new revenue through targeted campaigns and revitalized customer engagement strategies.

Scope & Objectives (Strategy & Positioning)

Rebrand legacy hotel and casino properties to meet evolving market demands
Create messaging frameworks that resonate with younger, digitally-savvy audiences while honoring legacy value
Build scalable marketing systems that could evolve with changing audience behaviors
Ensure the brand strategy aligned with long-term property and executive goals

Solutions & Approach (Execution & Optimization)

Conducted deep brand audits on identity, engagement, and customer perception
Developed modern brand visuals (logos, color systems, type hierarchy, style guides)
Refined messaging to target both local, loyal guests and international tourist demographics
Created digital-first marketing campaigns across email, paid media, and social platforms
Designed UX-optimized websites to boost direct bookings and increase user engagement
Partnered with executives and property stakeholders to align creative direction with revenue objectives

Outcomes & Results (Performance & Growth)

Delivered a 45% increase in customer engagement and booking activity across all platforms
Helped properties attract new target demographics, resulting in an average 30% revenue increase
Successfully positioned each brand as a competitive leader in the Las Vegas hospitality market
Installed scalable digital campaign systems to streamline future launches and seasonal promotions

Increase in customer engagement and booking activity across all platforms

Increase in revenue by attract new target demographics

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25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.