Live Broadcasts & Digital Campaign Systems

Creative Strategy, Campaign Execution, and Scalable Lead Generation for Darren Hardy

Client Type: Personal Development & High-Performance Training Brand

Industry: Education, Live Events, Digital Marketing

Project Overview

To increase the impact of its live broadcasts and drive scalable marketing growth, the Darren Hardy Organization engaged Brand Identified to conceptualize, design, and execute high-performing digital campaign systems. From brand-aligned broadcast frameworks to fully integrated marketing sequences, We led the creation of assets and experiences that deepened audience engagement, increased conversions, and drove long-term retention.

Scope & Objectives (Strategy, Engagement & Retention)

Design compelling live broadcast experiences with high production value and real-time engagement
Launch full-funnel campaigns across email, landing pages, and paid media to maximize acquisition and attendance
Build systems for customer retention through follow-up content, digital resources, and email automation
Optimize all assets through analytics and feedback to increase conversion and ROI

Solutions & Approach (Execution & Optimization)

Built a branded live broadcast framework with custom visuals, scripts, and engagement tools
Developed end-to-end campaign assets: lead capture pages, nurture sequences, social ad creative
Integrated interactive features into live events (polls, Q&A, giveaways) to boost participation
Created a post-broadcast asset library with downloadable guides, action plans, and toolkits
Conducted A/B testing on copy, landing page layouts, and CTAs to improve performance
Collaborated with internal teams for flawless execution across all promotional channels and tech platforms

Outcomes & Results (Performance & Scalable Systems)

Increased live broadcast attendance by 50% through targeted campaigns and optimized funnels
Grew lead generation by 35% with high-converting landing pages and campaign strategy
Improved customer retention by 40% with post-broadcast content and follow-up automation
Boosted digital campaign conversions by 25%, powered by iterative testing and audience segmentation
Delivered a repeatable broadcast and campaign system now central to the brand’s ongoing marketing engine

Increase in live broadcast attendance through targeted campaigns and optimized funnels

Improvement in lead generation with high-converting landing pages and campaign strategy

Improvement in customer retention with post-broadcast content and follow-up automation

Increase in campaign conversions, powered by iterative testing and audience segmentation

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25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.