6-Step Framework
Step 1: Define
Your answers will help guide dashboard structure, tools, and workflow.
We’re starting with what exists today and whether there’s already a foundation in place, or if we’re building from zero.
2: What are the top 5 metrics or KPIs you care about most in your business?
This helps define what should always be visible, these are your most critical numbers that actually drive the business forward.
3: Where are these metrics currently tracked or stored?
We want to understand the current tech landscape, whether you’re using spreadsheets, CRM tools, or running everything manually.
4: How often are your key metrics updated and reviewed?
Whether it’s real-time or monthly, we’re evaluating if the timing supports rapid decision-making or causes delays.
5: Who needs access to performance data across your team?
This gives us clarity on dashboard permissions, views, and how data needs to flow across departments or roles.
6: Are you able to quickly identify trends, outliers, or issues from your current data view?
If not, you’re just looking at numbers, not insights. The dashboard has to tell a story, not just show digits.
7: Do your current dashboards (if any) support decision-making and accountability?
If your team isn’t using the data to make choices or take action, something’s broken in the system or presentation.
8: What’s your biggest frustration with how you currently view or access performance data?
This pinpoints where the friction is, whether it’s system overload, unclear views, or data living in too many places.
9: If we could centralize your top metrics in one live dashboard, what would that enable for your business?
We want to tie visibility to outcomes, whether that’s faster pivots, better leadership, or improved team execution.
10: Are there any specific tools, CRMs, or platforms you want integrated into a future dashboard?
We’re identifying the critical systems so we can design a dashboard that pulls data automatically from the right sources.
Step 2: Clarify
Start with the why, not the what.
- Identify which decisions this dashboard will help drive.
- Align each KPI or metric with a specific business function or goal.
- Decide if this will be a CEO view, team view, or department-specific view.
“We are a [business type] that serves [target audience]. Based on our business priorities, help us define the purpose of our dashboard and identify the top metrics that will help us make faster, better decisions.”
Step 3: Map
The foundation of a great dashboard is clean, centralized data.
- List out every tool or platform where your data currently lives.
- Identify which KPIs come from which systems.
- Clarify which data should update automatically vs. manually.
“We are a [business type] that serves [target audience]. Help us map all the data sources for our key KPIs and determine how to integrate them into a single dashboard.”
Step 4: Design
Design for insights, not decoration.
- Group metrics by function (Marketing, Sales, Operations, Finance).
- Use visual hierarchy: lead with high-level KPIs, drill into detail below.
- Limit dashboard content to what drives action, not every available stat.
“We are a [business type] that serves [target audience]. Help us design a simple, visual dashboard layout that organizes our metrics clearly and allows for fast, informed decisions.”
Step 5: Deploy
This is where setup and real-time access begins.
- Choose a dashboard tool (Google Data Studio, Airtable, Notion).
- Connect your data sources using built-in or third-party integrations.
- Create filters, views, or role-based access as needed.
“We are a [business type] that serves [target audience]. Based on our data stack, help us choose the right tool and walk us through how to build and deploy our dashboard.”
Step 6: Review
A dashboard only works if it’s used regularly.
- Set a weekly or monthly review meeting with your team.
- Update KPIs and review what’s working and what’s lagging.
- Use the dashboard to fuel check-ins, planning, and decisions.
“We are a [business type] that serves [target audience]. Help us install a regular dashboard review cadence that keeps our team focused on performance and accountability.”
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
BrandOptimizer.AI Prompts
Strategy Prompt
Execution Prompt
Audit & Optimization Prompt
Template + Tool Prompt
Role-Based Prompt
Integration Prompt
Gain The Brand Growth AIOS Advantage
Trusted by the Greatest Brands





