Custom Dashboards Service

Custom Dashboards

We build simple, visual dashboards that pull together your key performance data across departments, making it easy to understand and act on real-time insights.

6-Step Framework

Use this 6-step framework to design simple, visual dashboards that centralize your performance data and make it easy to track, review, and act on your most important insights. Powered by BrandOptimizer.ai.

Step 1: Define

Start by answering these 10 clarity questions to determine what you need to track, where the data lives, and how it should be visualized.
Your answers will help guide dashboard structure, tools, and workflow.
1: Do you currently have any dashboards that visualize your performance metrics?
We’re starting with what exists today and whether there’s already a foundation in place, or if we’re building from zero.

2: What are the top 5 metrics or KPIs you care about most in your business?
This helps define what should always be visible, these are your most critical numbers that actually drive the business forward.

3: Where are these metrics currently tracked or stored?
We want to understand the current tech landscape, whether you’re using spreadsheets, CRM tools, or running everything manually.

4: How often are your key metrics updated and reviewed?
Whether it’s real-time or monthly, we’re evaluating if the timing supports rapid decision-making or causes delays.

5: Who needs access to performance data across your team?
This gives us clarity on dashboard permissions, views, and how data needs to flow across departments or roles.

6: Are you able to quickly identify trends, outliers, or issues from your current data view?
If not, you’re just looking at numbers, not insights. The dashboard has to tell a story, not just show digits.

7: Do your current dashboards (if any) support decision-making and accountability?
If your team isn’t using the data to make choices or take action, something’s broken in the system or presentation.

8: What’s your biggest frustration with how you currently view or access performance data?
This pinpoints where the friction is, whether it’s system overload, unclear views, or data living in too many places.

9: If we could centralize your top metrics in one live dashboard, what would that enable for your business?
We want to tie visibility to outcomes, whether that’s faster pivots, better leadership, or improved team execution.

10: Are there any specific tools, CRMs, or platforms you want integrated into a future dashboard?
We’re identifying the critical systems so we can design a dashboard that pulls data automatically from the right sources.

Step 2: Clarify

Define the purpose of your dashboard and the outcomes it should support.
Start with the why, not the what.

  1. Identify which decisions this dashboard will help drive.
  2. Align each KPI or metric with a specific business function or goal.
  3. Decide if this will be a CEO view, team view, or department-specific view.

🚀 Brand Optimizer AI Prompt:
“We are a [business type] that serves [target audience]. Based on our business priorities, help us define the purpose of our dashboard and identify the top metrics that will help us make faster, better decisions.”

Step 3: Map

Organize your data sources and determine what needs to be integrated.
The foundation of a great dashboard is clean, centralized data.

  1. List out every tool or platform where your data currently lives.
  2. Identify which KPIs come from which systems.
  3. Clarify which data should update automatically vs. manually.

🚀 Brand Optimizer AI Prompt:
“We are a [business type] that serves [target audience]. Help us map all the data sources for our key KPIs and determine how to integrate them into a single dashboard.”

Step 4: Design

Structure your dashboard layout for fast comprehension and clarity.
Design for insights, not decoration.

  1. Group metrics by function (Marketing, Sales, Operations, Finance).
  2. Use visual hierarchy: lead with high-level KPIs, drill into detail below.
  3. Limit dashboard content to what drives action, not every available stat.

🚀 Brand Optimizer AI Prompt:
“We are a [business type] that serves [target audience]. Help us design a simple, visual dashboard layout that organizes our metrics clearly and allows for fast, informed decisions.”

Step 5: Deploy

Build and launch the dashboard inside your preferred tool or platform.
This is where setup and real-time access begins.

  1. Choose a dashboard tool (Google Data Studio, Airtable, Notion).
  2. Connect your data sources using built-in or third-party integrations.
  3. Create filters, views, or role-based access as needed.

🚀 Brand Optimizer AI Prompt:
“We are a [business type] that serves [target audience]. Based on our data stack, help us choose the right tool and walk us through how to build and deploy our dashboard.”

Step 6: Review

Install a rhythm for using the dashboard to guide execution.
A dashboard only works if it’s used regularly.

  1. Set a weekly or monthly review meeting with your team.
  2. Update KPIs and review what’s working and what’s lagging.
  3. Use the dashboard to fuel check-ins, planning, and decisions.

🚀 Brand Optimizer AI Prompt:
“We are a [business type] that serves [target audience]. Help us install a regular dashboard review cadence that keeps our team focused on performance and accountability.”

Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.

Launch BrandOptimizer.AI, and copy and paste this prompt:
Give me the 10 Brand Identified Framework Questions for Custom Dashboards

BrandOptimizer.AI Prompts

Instantly create your custom strategy by dropping each of these prompts into BrandOptimizer.AI

Strategy Prompt

Help me build a complete strategy for Custom Dashboards that aligns with our brand and business goals.

Execution Prompt

Give me a step-by-step execution plan to implement Custom Dashboards effectively in our business.

Audit & Optimization Prompt

Audit our current Custom Dashboards and recommend improvements or optimizations we should make.

Template + Tool Prompt

Provide a fill-in-the-blank template or framework I can use to create or improve our Custom Dashboards.

Role-Based Prompt

How should a [ROLE: e.g. Founder, CMO, Marketing Manager] approach Custom Dashboards in a growing business?

Integration Prompt

How does Custom Dashboards connect with or support other areas like marketing, sales, or operations?

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25 Years of Proven Strategy, Design, and Execution

Brand Identified is built on over two decades of experience leading branding, marketing, and growth initiatives for high-level entrepreneurs, scaling startups, and global Fortune 500 companies. With a background in both strategic execution, creative leadership, and impactful marketing, we’ve helped hundreds of businesses clarify their brand, strengthen their systems, and accelerate their growth. Every client we work with benefits from that experience, from the strategy we implement and the systems we build, to the precision in how it's executed.

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