Differentiator and Authority-Building Service

2: What is your current unique value proposition or positioning statement (if any)?
We need to know how you’re communicating your value. If it’s vague or too generic, it won’t land with your audience.

3: Do your prospects and clients understand what makes you different?
This tells us whether your message is coming through clearly, or if it’s getting lost and forcing you to compete on price.

4: What forms of social proof do you currently have in place?
Things like testimonials, case studies, and results give your claims credibility. Without proof, authority is difficult to establish.

5: Where are those proof points currently shown or communicated?
We need to make sure your best proof is actually visible, on your website, in your sales process, and in all your content.

6: Do you regularly publish thought leadership or perspective content?
Authority is built through consistent insight. If you’re not sharing your viewpoint, you’re missing an opportunity to lead the conversation in your space.

7: What topics or viewpoints are you uniquely qualified to speak on?
Your real authority comes from experience and insight. This helps us define the topics where your voice matters most.

 8: How often do you feel like you’re being compared to lower-cost or less-qualified competitors?
If this is happening frequently, your differentiation likely isn’t strong or visible enough to shift the conversation.

9: Do you have a clearly defined niche, category, or audience that you’re known for serving?
Being known for something specific makes it easier for the right people to find you, and for you to position yourself as the expert.

10: If your differentiation and authority were crystal clear, what would that change in your business?
Whether it’s better clients, higher conversions, or stronger confidence, this defines what we’re building toward.