6-Step Framework
Step 1: Define
Your answers will help us build a focused calendar that matches your real goals, timelines, and capacity.
We start by identifying what’s already on the horizon. This sets the foundation for prioritizing themes, timing, and messaging.
2: Do you currently use a marketing or content calendar? If so, how detailed is it?
A strong calendar helps keep execution aligned. If it’s vague or not used, content and campaigns tend to fall apart in real time.
3: How far in advance do you typically plan promotions or campaigns?
This helps us understand your planning rhythm, and whether you’re working proactively or always in catch-up mode.
4: How do you choose what to promote and when?
Whether it’s goal-driven, seasonal, or instinctual, we want to know what’s guiding your decisions, and whether that structure supports your growth.
5: How do you coordinate content, emails, or ads around your campaign pushes?
Your message needs to show up across all channels with consistency. If alignment is weak, your campaigns will feel fragmented or confusing.
6: Who is responsible for managing and executing your promotional calendar?
Accountability drives momentum. If ownership is unclear, campaign deadlines are more likely to slip or get skipped entirely.
7: How consistent has your marketing been over the last 3 months?
This gives us a real-world measure of how well your current system is holding up, and whether your audience is seeing you regularly.
8: What’s the biggest bottleneck or issue that throws off your campaign plans?
Identifying your primary obstacle, whether it’s unclear strategy, team bandwidth, or lack of planning, tells us what to fix first.
9: Have you ever tried running campaigns in themed “sprints”? If so, how did it go?
Sprint-style marketing helps improve focus and execution. If you’ve tried it before, we’ll look at what worked and where it broke down.
10: If you had a clear promotion calendar and sprint structure, what would that improve in your business?
Whether it’s smoother launches, better content, or more consistent sales, this defines the outcome we’re building toward.
Step 2: Anchor
Start by identifying your key launch or promo moments, then build your calendar around them.
- Select 2–4 promotional sprints over the next 90 days.
- Tie each sprint to a specific offer, season, or event.
- Spread out sprints for planning and recovery time.
- Align team bandwidth with campaign expectations.
“We are a [business type] that serves [target audience]. Help us choose 2–4 campaign sprint themes and anchor dates to structure our next 90 days of marketing.”
Step 3: Map
Now turn those anchors into a working marketing calendar.
- Plot start and end dates for each sprint or campaign.
- Schedule pre-launch, launch, and post-launch content.
- Layer in weekly content themes for non-promo periods.
- Create space between campaigns to maintain consistency.
“We are a [business type] that serves [target audience]. Help us map a 90-day promotion calendar that aligns our campaigns, content pushes, and business goals.”
Step 4: Plan
Before execution, make sure each campaign has a clear purpose and structure.
- Clarify the primary offer or focus of each sprint.
- Define the message, hook, and CTA you’ll use.
- Align messaging with audience needs and seasonality.
- Identify the assets and creative required.
“We are a [business type] that serves [target audience]. Help us plan the offer, messaging, and call to action for each of our upcoming campaign sprints.”
Step 5: Execute
Turn your calendar into a deliverable system with workflows and accountability.
- Break campaigns into content pieces by channel.
- Assign roles and deadlines for each task.
- Build a publishing rhythm that’s sustainable.
- Track progress and update the calendar as needed.
“We are a [business type] that serves [target audience]. Help us audit and rewrite key marketing content to reflect our defined brand voice and tone.”
Step 6: Review
After each sprint, run a quick review to capture wins, problems, and improvements.
- Compare results against the campaign KPIs.
- Review engagement, traffic, and conversion metrics.
- Note what content types or topics resonated most.
- Use findings to refine your next sprint planning.
“We are a [business type] that serves [target audience]. Help us review our last sprint campaign and identify what to improve in our next calendar.”
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