6-Step Framework
Step 1: Define
Your answers will help us align your marketing activities with your business objectives, your audience’s needs, and the assets you already have.
Every marketing plan should start with specific targets, whether it’s revenue, audience growth, or a product launch. Your goals shape what gets promoted and when.
2: What marketing channels are you currently using (or plan to use) this quarter?
We need to know where your audience is and how you’re showing up. This gives us the tactical foundation for your campaign structure.
3: What offers or promotions are you focused on driving during this 90-day period?
If your offers aren’t mapped out, your marketing won’t have direction. This helps align content and campaigns with sales objectives.
4: Do you currently have a written or structured 90-day marketing plan?
A written plan provides clarity. If it’s only in your head or loosely defined, your marketing efforts are more likely to be reactive and inconsistent.
5: How do you currently decide what to publish or promote each week?
This shows whether you’re working from a strategy or just filling time with content. Without a weekly rhythm, execution becomes scattered.
6: How well does your content, campaigns, and sales activity align with your business goals?
If alignment is off, your results will suffer. We need to know if what you’re promoting actually supports the outcomes you’re trying to reach.
7: Who is responsible for executing your marketing plan, and how is accountability managed?
Execution breaks down when ownership is unclear. Knowing who’s in charge, and how progress is tracked, is key to staying consistent.
8: Do you currently track metrics or review performance weekly or monthly?
Data drives improvement. If you’re not reviewing what’s working, you’re guessing instead of optimizing.
9: What’s the biggest obstacle keeping your marketing plan from being more strategic or consistent?
Identifying your primary roadblock, whether it’s time, systems, or priorities, gives us the first problem to solve.
10: If your quarterly marketing plan was fully aligned and executed consistently, what would that unlock for your business?
Whether it’s more sales, better forecasting, or stronger team coordination, this tells us what success looks like and and how to get there.
Step 2: Prioritize
Start by choosing the single most important revenue-driving offer and aligning your campaign goals around it.
- Identify the product or service that drives your growth.
- Choose one primary audience to target.
- Define the specific conversion goal for the quarter.
- Set measurable KPIs to track performance.
“We are a [business type] that serves [target audience]. Help us build a 90-day marketing plan focused on promoting [main offer] to achieve [business goal].”
Step 3: Map
Lay out a weekly campaign calendar tied to your business goals, promotions, and seasonal factors.
- Divide the 90 days into three monthly sprints.
- Choose a primary focus for each month (promo, education, launch).
- Identify important dates or industry events.
- Create weekly themes that align with your main offer.
“We are a [business type] that serves [target audience]. Based on our goals and offer, help us map a 90-day marketing calendar with monthly focus areas and weekly campaign themes.”
Step 4: Create
Now that your calendar is mapped, outline the specific emails, posts, videos, or resources required to support each campaign.
- Identify the format (email, blog, reel, webinar).
- Align messaging with your audience’s pain points.
- Use your existing content as a base when possible.
- Plan promotional vs. educational content in a healthy ratio.
“We are a [business type] that serves [target audience]. Help us list the exact content and marketing assets we’ll need to execute our 90-day plan, based on our campaign calendar.”
Step 5: Structure
Use a system to manage your deadlines, team tasks, and publishing cadence so execution doesn’t fall behind.
- Assign roles and responsibilities for each piece of content.
- Set realistic production and approval deadlines.
- Use a shared calendar or tool to manage tasks.
- Block weekly time to review and adjust.
“We are a [business type] that serves [target audience]. Help us create a weekly execution workflow and task system to keep our marketing plan on track and consistent.”
Step 6: Review
The plan only matters if it drives results. Close the loop by checking progress regularly and adapting as needed.
- Track performance weekly against your KPIs.
- Review engagement, reach, conversions, or sales.
- Adjust upcoming content or offers based on real data.
- Schedule a 90-day review to plan your next quarter.
“We are a [business type] that serves [target audience]. Help us review and analyze our 90-day plan performance so we can adjust in real-time and improve results.”
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