Top 10 Questions
Every marketing plan should start with specific targets, whether it’s revenue, audience growth, or a product launch. Your goals shape what gets promoted and when.
2: What marketing channels are you currently using (or plan to use) this quarter?
We need to know where your audience is and how you’re showing up. This gives us the tactical foundation for your campaign structure.
3: What offers or promotions are you focused on driving during this 90-day period?
If your offers aren’t mapped out, your marketing won’t have direction. This helps align content and campaigns with sales objectives.
4: Do you currently have a written or structured 90-day marketing plan?
A written plan provides clarity. If it’s only in your head or loosely defined, your marketing efforts are more likely to be reactive and inconsistent.
5: How do you currently decide what to publish or promote each week?
This shows whether you’re working from a strategy or just filling time with content. Without a weekly rhythm, execution becomes scattered.
6: How well does your content, campaigns, and sales activity align with your business goals?
If alignment is off, your results will suffer. We need to know if what you’re promoting actually supports the outcomes you’re trying to reach.
7: Who is responsible for executing your marketing plan, and how is accountability managed?
Execution breaks down when ownership is unclear. Knowing who’s in charge, and how progress is tracked, is key to staying consistent.
8: Do you currently track metrics or review performance weekly or monthly?
Data drives improvement. If you’re not reviewing what’s working, you’re guessing instead of optimizing.
9: What’s the biggest obstacle keeping your marketing plan from being more strategic or consistent?
Identifying your primary roadblock, whether it’s time, systems, or priorities, gives us the first problem to solve.
10: If your quarterly marketing plan was fully aligned and executed consistently, what would that unlock for your business?
Whether it’s more sales, better forecasting, or stronger team coordination, this tells us what success looks like and and how to get there.
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
BrandOptimizer.AI Prompts
Strategy Prompt
Execution Prompt
Audit & Optimization Prompt
Template + Tool Prompt
Role-Based Prompt
Integration Prompt

This Custom Assessment helps you evaluate how strategically aligned and organized your current marketing efforts are, so you can build a focused, high-impact quarterly plan that supports real momentum and measurable results.
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