6-Step Framework
Step 1: Define
Your answers will help us structure your scorecard to highlight the most important information in the clearest format possible.
We’re looking at whether performance is being reviewed at all, and if it’s happening on a weekly, monthly, or random basis.
2: What types of metrics or KPIs are included in your current reports?
From sales and marketing to project delivery and financials, we need to define the categories that matter most right now.
3: Who are the main recipients of your current reports or performance updates?
This tells us how data flows, whether it’s leadership-only, team-wide, or client-facing, and how visible performance really is.
4: Are your reports visual, for example, charts, graphs, or color indicators, or are they mostly text and numbers?
We’re clarifying whether the format helps people interpret insights quickly, or forces them to dig through a spreadsheet.
5: What tools or platforms are you using to create your current reports (if any)?
Whether it’s Notion, PowerPoint, Google Sheets, or a CRM, we want to know what’s powering your reports today, and how manual it is.
6: How often are these reports reviewed, discussed, or used to make decisions?
We’re identifying the rhythm, and whether your reporting cycle is helping steer the ship or just collecting dust.
7: Are individual roles or departments held accountable to performance based on these reports?
If not, then the numbers might exist, but they’re not connected to behavior or ownership, and that’s a missed opportunity.
8: What information is typically missing or hard to access when you’re reviewing results?
This question reveals the blind spots, the things you want to measure but can’t see clearly in your current system.
9: How confident are you that your team knows what ‘success’ looks like based on their numbers?
If everyone isn’t working toward the same targets, or doesn’t know what winning looks like, you’ll never have aligned performance.
10: If you had a clean, visual, role-based scorecard updated weekly, what would that help you do better?
Think about faster decisions, better delegation, performance recognition, and tighter alignment across the team.
Step 2: Prioritize
This sets the strategic foundation.
- Identify 3–5 primary objectives for the current quarter or cycle.
- Map each metric directly to one of those objectives.
- Cut any vanity metrics that don’t influence key decisions.
“We are a [business type] that serves [target audience]. Based on our top priorities, help us choose the most important metrics and KPIs to include in our leadership scorecard.”
Step 3: Organize
This improves visibility and accountability.
- Break down KPIs by team or business function.
- Assign ownership to each metric or line item.
- Include room for notes, comments, or context from the owner.
“We are a [business type] that serves [target audience]. Help us organize our scorecard into clear sections that improve team accountability and decision-making.”
Step 4: Visualize
Leaders should be able to scan and understand it in minutes.
- Use charts, bars, or color-coded signals (red/yellow/green).
- Show current status, trend direction, and goal target.
- Avoid clutter. Each visual should have one clear point.
“We are a [business type] that serves [target audience]. Help us design a visual scorecard layout that makes it easy to scan performance and spot issues quickly.”
Step 5: Deliver
The report only works if it’s used consistently.
- Choose a delivery format (PDF, Notion, slides, Airtable).
- Set a recurring review cadence (weekly, monthly, quarterly).
- Include automated data pulls where possible to reduce manual work.
“We are a [business type] that serves [target audience]. Help us finalize a format and schedule for delivering our scorecards to the team.”
Step 6: Adjust
The goal is to improve clarity, alignment, and speed of action.
- Ask leaders where clarity is lacking or decisions are stalling.
- Update scorecard structure based on shifting business goals.
- Add forward-looking metrics when needed for forecasting.
“We are a [business type] that serves [target audience]. Help us refine our scorecard over time to ensure it stays relevant, actionable, and aligned with our strategy.”
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