The Power of Branding By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding The Power of Branding: Your brand has the potential to become your company’s most valuable asset. Your brand is the reason why customers buy from you. It’s what attracts and retains quality employees It’s what beats the competition. It’s what builds a community of loyal brand advocates. Everything you do from your marketing campaigns, how...
What is a Brand? By Chris McCarthyDecember 27, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding What is a Brand?: Before we begin, let me clarify a common misconception. Branding is NOT the same as Marketing. Although they have similar characteristics and both are focused on achieving similar goals, they are very much different in how and when they should be used. Here are just a few examples to help you...
