100 Reasons Why Businesses Fail: #10 You Do Not Have a Quality Creative Team

By Chris McCarthyJanuary 25, 2024February 10, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #10:You Do Not Have a Quality Creative Team A quality creative team is essential for creating effective branding and marketing materials. This team is responsible for designing and executing the visual identity of a brand, including the logo, website design, advertising campaigns, and more. Without a quality creative team, businesses will struggle...

100 Reasons Why Businesses Fail: #9 You don’t know the differences between branding and marketing

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #9:You Don’t Know The Differences Between Branding and Marketing Branding and marketing are two separate but closely related concepts. Branding refers to the overall strategy and identity of a business, including its values, purpose, and messaging. Marketing, on the other hand, is the specific tactics and channels used to promote products and...

100 Reasons Why Businesses Fail: #8 Your brand architecture is misaligned

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #8:Your Brand Architecture is Misaligned Brand architecture refers to the way a company structures and organizes its brands and sub-brands. Misaligned brand architecture can lead to confusion among customers and internal teams, causing inefficiencies in operations and a lack of clarity in messaging. This can result in a failure to reach target...

100 Reasons Why Businesses Fail: #7 You are not building brand equity

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #7:You Are Not Building Brand Equity Brand equity refers to the value and recognition that a brand has built up over time. This value can be in the form of customer loyalty, trust, and recognition. Without investing in building brand equity, businesses run the risk of becoming irrelevant and losing market share....

100 Reasons Why Businesses Fail: #6 You are not following your brand ideals

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #6:You Are Not Following Your Brand Ideals A brand ideal is a higher-order purpose that goes beyond the functional benefits of your products or services. It's the core belief that your business is founded on and the reason why your employees and customers connect with your brand. Companies that fail to follow...

100 Reasons Why Businesses Fail: #5. You are not following the 3 vital brand functions

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #5:You Are Not Following The 3 Vital Brand Functions Navigation, reassurance, and engagement are the three vital functions that a brand must perform to succeed. Navigation refers to making it easy for customers to find and purchase your products or services. Reassurance involves building trust with your customers through high-quality products and...

100 Reasons Why Businesses Fail: #4. You don’t have well-defined brand values

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #4:You Don’t Have Well-Defined Brand Values Brand values are the guiding principles that define what your business stands for and how you operate. Without well-defined brand values, it's challenging to create a culture that aligns with your business goals and attracts customers who share your values. Companies without clear brand values can...

100 Reasons Why Businesses Fail: #3. You don’t have a well-defined brand mission

By Chris McCarthyJanuary 25, 2024February 15, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #3:You Don’t Have a Well-Defined Brand Mission A brand mission outlines the purpose of your business and how it seeks to serve its customers. Without a clear and concise brand mission, it's difficult to align your organization and make decisions that are in line with your values and goals. Companies without a...

100 Reasons Why Businesses Fail: #2. You don’t have a well-defined brand vision.

By Chris McCarthyJanuary 25, 2024January 26, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #2:You Don’t Have a Well-Defined Brand Vision. A brand vision is a clear and compelling picture of the future you are striving to create for your business. Without a well-defined brand vision, it's challenging to make strategic decisions that align with your long-term goals. Companies without a clear brand vision tend to...

100 Reasons Why Businesses Fail: #1. You don’t have a well-defined brand purpose

By Chris McCarthyJanuary 16, 2024February 10, 2024 Categories: Business Failure Point Tags: brand building, brand strategy, branding, Failure Points, marketing, rebranding

Business Failure Point #1:You Don’t Have a Well-Defined Brand Purpose A well-defined brand purpose sets the foundation for your business by outlining your reason for existence, what you stand for, and how you aim to impact the world. Without a clear and concise brand purpose, it's difficult to create a connection with your target audience...