How to Define Your Brand Purpose By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Define Your Brand Purpose: The first step in developing a successful brand strategy is to define your motivation, or the heart of your brand. This is who you are, what you do, why you do it, and defines the problem you are solving. It is your purpose, your vision, your mission, your values,...
How to Audit Your Brand By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Audit Your Brand: Before you can build your prosperous and successful future, you must first analyze your current brand, as it is right now. By performing a Brand Audit, you will determine what is working, what is not working, what needs to be improved, what needs to go, and how your brand should...
What Is Brand Strategy? By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding What Is Brand Strategy?: After you have learned what a brand is and why it’s important to invest in branding, the next step is to actually begin developing your Brand Strategy. Keep in mind, building a strong brand strategy takes time, effort, and commitment. It’s not something you're going to quickly complete in a week,...
Why You Need a Branding Team By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding Why You Need a Branding Team: Once you have discovered the importance of a well developed and designed brand, you are going to need a team of top talented branding and creative professionals to implement it. Businesses often assume that they can simply hire a couple contract designers to mock up a logo and throw...
When to Start Branding or Rebranding By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding When to Start Branding or Rebranding: Once you have a solid understanding of what a brand is, and why it is the most powerful investment you can make for the future success of your business, you may find yourself in one of two situations. Either you’ve realized that you have been running your business without...
The Power of Branding By Chris McCarthyDecember 28, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding The Power of Branding: Your brand has the potential to become your company’s most valuable asset. Your brand is the reason why customers buy from you. It’s what attracts and retains quality employees It’s what beats the competition. It’s what builds a community of loyal brand advocates. Everything you do from your marketing campaigns, how...
What is a Brand? By Chris McCarthyDecember 27, 2021November 23, 2022 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding What is a Brand?: Before we begin, let me clarify a common misconception. Branding is NOT the same as Marketing. Although they have similar characteristics and both are focused on achieving similar goals, they are very much different in how and when they should be used. Here are just a few examples to help you...
