Episode #20: How to Define Your Brand Purpose

By Chris McCarthyOctober 27, 2022February 29, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Build a Foundation For SuccessIn this episode of Building The Brands, you will learn why it’s so important to define your brand purpose and begin to build the foundation of your brand strategy. Your Brand purpose represents your reason for existing, what you stand for, and how your business intends to change the...

Episode #19: How to Recession Proof Your Business

By Chris McCarthyOctober 25, 2022January 18, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Recession Proof Your BusinessIn this episode of Building The Brands, I am going to give you the steps, the strategies, and the tactics to recession proof your business and guarantee that your business will not only survive the upcoming recession, but continue to grow and thrive for many many years. As we close...

Episode #18: How Strong Is Your Brand? Complete a Brand Audit

By Chris McCarthyOctober 24, 2022February 27, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Identify Your Strengths & WeaknessesIn this episode of Building The Brands, you will learn why periodically auditing the health of your brand is critical to the continued success of your business. You will also learn the top 3 segments to audit that will provide the greatest insights into the health of your brand...

Episode #2: How to Attract and Gain Customers For Life

By Chris McCarthyOctober 21, 2022February 6, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Attract and Gain Customers For LifeIn this episode you will learn the differences between Branding and Marketing, and when and where is the best time to implement each strategy. As a business owner or entrepreneur, before you begin building your brand or creating any marketing campaigns, you need to be clear on the differences between...

Episode #1: Predict If Your Business Will Succeed or if it Will Fail

By Chris McCarthyOctober 21, 2022February 6, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Will Your Business Succeed, or Will it Fail?Welcome to the first episode of Building The Brands. In this training series I will be discussing branding, design, and direct response marketing, and how small businesses and entrepreneurs can use these strategies and tactics to attract more customers, beat the competition, increase the value of your business,...

Episode #17: How to Generate More Sales Through Brand Architecture

By Chris McCarthyOctober 20, 2022February 26, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Generate More SalesIn this episode of Building The Brands, you will learn how to set up a hierarchy of your individual brands or your individual products so you can pull from the equity of your parent brand. This will also allow you to effectively introduce new products and target different consumer groups, without...

Episode #16: How to Build Consumer Trust (The 8 Brand Ideals That You Must Uphold)

By Chris McCarthyOctober 19, 2022March 4, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Build Consumer TrustIn this episode of Building The Brands, you will learn how to define the 8 brand ideals that your business needs to implement and enforce to attract more customers and build a community of loyal brand advocates. One of the most critical components to developing an effective brand strategy is to...

Episode #15: How to Increase Your Revenue With Branding (The Best Investment For Your Business)

By Chris McCarthyOctober 19, 2022February 29, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Increase Your Business RevenueIn this episode of Building The Brands, you will learn 1 critical component of your business that will determine if your business will survive, or if it will fail. I’ve mentioned this 1 single statement at least a thousand times in my training videos, courses, articles, and interviews. I even have it...

Episode #14: How to Grow Your Business With Branding (7 Principles For Success)

By Chris McCarthyOctober 19, 2022February 21, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

7 Critical Brand Principles That You Must FollowComing up in this episode of Building The Brands, you will learn the 7 brand principles that every business must define, develop, and execute to guarantee the future success and growth of their business. One of the most important parts of my role as a designer, marketer, and...

Episode #12: How to Create The Best User Experience (7 Pro Tips to Designing Web Pages)

By Chris McCarthyOctober 11, 2022February 26, 2024 Categories: Brand Strategy, Branding, Website Design Tags: brand building, brand strategy, branding, marketing, rebranding

7 Pro Tips For Creating The Best User ExperienceIn this episode of Building The Brands, you will learn 7 pro tips to getting the best results and engagement from your web page layouts, and how to use specific design tactics to direct your visitors to a call to action. In a previous Building The Brand episode,...