Module 12 – Brand Vision

Prompt 1: Define an Inspiring Brand Vision Statement
Using the Brand Identified methodology from Module 12: Brand Vision, write a compelling vision statement for [Brand Name]. The statement should clearly describe what our business aspires to become, the positive impact we aim to make over the next 5–10 years, and how we will improve our customers’ lives.

Prompt 2: Evaluate a Brand Vision for Clarity and Focus
Review the current brand vision statement for [Brand Name] using the Brand Identified framework from Module 12. Suggest edits that would make it more inspiring, outward-facing, and aligned with our long-term purpose and customer impact. Ensure it avoids self-centered or profit-focused language.

Prompt 3: Translate Vision Into a Leadership Rally Cry
Using the Brand Identified approach from Module 12, transform our brand vision into a short, inspiring statement that can be used internally by leaders to motivate and align teams. It should feel like a bold “North Star” that reminds the team what we are building toward.

Prompt 4: Future Forecasting Exercise
Based on the Brand Identified training in Module 12, run a vision-casting exercise for [Brand Name]. Answer these questions:

• What will the world look like 10 years from now with our brand in it?
• What specific change will our product or service create in people’s lives?
• How will this vision attract aligned employees and customers?

Prompt 5: Vision Filtering for Strategic Decisions
Acting as a strategic brand advisor using the Brand Identified Module 12 framework, create a simple “vision filter” to help [Brand Name] evaluate future opportunities. Include 3–5 yes/no criteria based on our vision to determine whether new ideas or partnerships align with our long-term goals.